Transamerica Financial Advisors, Inc. (St Petersburg)


Transamerica Financial Advisors, Inc. is a large advisory firm based in St Petersburg. It manages $1.02 billion of regulatory assets for 45,703 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 49 other states.

Transamerica Financial Advisors provides portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, selection of other advisers, and educational seminars and workshops. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Transamerica Financial Advisors: assets under management

The assets under management (AUM) of Transamerica Financial Advisors, Inc. is $1.02 billion. The firm's AUM has grown by 142% since the beginning of its operation, and $10.16 million of the total AUM is attributable to clients outside of the United States.

The firm manages $761.61 million in discretionary accounts and $254.02 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $64.54 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $7.49 thousand.

Investments

The firm invests in exchange traded securities the most. They account for 80% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 10% of the firm’s portfolio. Investments in other assets form 10% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Transamerica Financial Advisors, Inc. for their services and products based on a percentage of assets under management and commissions. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients William Harold Geiger serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of William Harold Geiger is individuals with 45,072 clients and $850.67 million of assets under management. Among the 7 most similar advisory firms, Transamerica Financial Advisors has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $1.01 billion for 45,665 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Transamerica Financial Advisors doesn't advise any private funds.

Careers at Transamerica Financial Advisors, Inc.

The company employs 1,271 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 1,271 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees receive compensation from other entities for client referrals.

William Harold Geiger has been acting as President since 1 Apr 2002. Karen Barnett Perry joined the executive team most recently as the Chief Supervisory Officer.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
Transamerica Ins. Corp. Owner 1 Aug 1967 75% - 100% 95-2634355
Transamerica Corporation Owner 1 Aug 1967 75% - 100% 95-0932740
Transamerica Ins. Corp. Of California Owner 1 Aug 1967 75% - 100% 95-0932740
Ausa Holding Company (Ausa) Owner 1 Feb 1991 50% - 75% 52-1549874
Llc Ausa Holding Owner 1 Feb 1991 50% - 75% 52-1549874
Ronald Franklin Wagley Director 1 Apr 1994 Other 456309
Dan S Trivers Vice president 1 Nov 1994 Other 1948553
Dan Shane Trivers Vice president 1 Nov 1994 Other 1948553
Mary Canete Assistant treasurer 1 Jul 1996 Other 2209625
Mary Anthony Canete Assistant treasurer 1 Jul 1996 Other 2209625
Naomi Anne Nagy Srop 1 Jun 1998 Other 1034083
Dan S Trivers Vice president 1 Nov 1999 Other 1948553
Sandra Chappell Brown President 1 Nov 1999 Other 2088836
Daniel Cesar Caneva Vice president & chief compliance officer 1 Mar 2000 Other 1686099
Daniel Cesar Caneva Secretary 1 Apr 2000 Other 1686099
Sandra Chappell Brown Chief operating officer, chairperson of the board & director 1 May 2000 Other 2088836
Karen Mac Donald Director 1 May 2000 Other xxx-xx-xxxx
William Hartwell Tate Director 1 May 2000 Other 1761315
Karen O Macdonald Director 1 May 2000 Other xxx-xx-xxxx
Ronald Franklin Wagley Director 1 May 2000 Other 456309
Kenneth Patrick Kilbane Director 1 May 2000 Other 3187382
George Chuwang Chuang Vice president & treasurer 1 Sep 2000 Other 3162477
Naomi Anne Nagy Crop & vice president 1 Sep 2000 Other 1034083
Mark Terence Lake Vice president 1 Sep 2000 Other 1295888
Naomi Anne Nagy Vice president 1 Oct 2000 Other 1034083
Kenneth Patrick Kilbane Director 1 Oct 2000 Other 3187382
Mark Terence Lake Vice president 1 Oct 2000 Other 1295888
Daniel Cesar Caneva Crop 1 Oct 2000 Other 1686099
Jerome Edward Paul Senior vice president 1 Apr 2001 Other 358186
Christopher William Shaw Vice president 1 Apr 2001 Other 2514269
Bruce R. Clark Director 1 Feb 2002 Other 4505476
Bruce Robert Clark Director 1 Feb 2002 Other 4505476
William Harold Geiger Director 1 Apr 2002 Other 2073269
Franklyn John Wollett Vice president, secretary and senior counsel 1 Jul 2002 Other 4054875
Transamerica Service Company Owner 1 Dec 2002 75% - 100% 95-4454703
Michelle L Harvey Srop 1 Mar 2003 Other 1531965
Christopher William Shaw Acting chief compliance officer 1 Mar 2003 Other 2514269
Michelle Lee Harvey Srop 1 Mar 2003 Other 1531965
Teresa Joan Rooney Vice president and senior counsel 1 Apr 2003 Other 3200672
Naomi Anne Nagy Srop 1 Sep 2004 Other 1034083
Michael Patrick Dudley Chief compliance officer 1 Sep 2004 Other 1652237
Scott Gilliam Russell Vice president, operations 1 Dec 2004 Other 2409651
Christopher William Shaw Vice president & acting chief compliance officer & secretary 1 Mar 2005 Other 2514269
Michelle Lee Harvey Srop 1 Mar 2005 Other 1531965
Pamela Yvonne Allen Crop 1 Nov 2005 Other 2314751
Lisa Anne Gok Vice president 1 Dec 2005 Other 5059738
Lisa Anne Gok Vice president, chief compliance officer 1 Feb 2006 Other 5059738
Robert Florendo Veloso Srop 1 May 2006 Other 721175
Karen Barnett Perry Vice president 1 Jun 2006 Other 3035933
James Martin Flewellen Director 1 Feb 2007 Other 1574411
Edith Wylie Craig Director 1 Aug 2007 Other 4693438
Angelo Octavio Ojeda Vice president, sales and marketing 1 Oct 2007 Other 1761176
Robert Weston Armstrong Secretary 1 Apr 2008 Other 1276617
George Chuwang Chuang President, director 1 Jan 2009 Other 3162477
Kerry Kearns Rider Secretary 1 Mar 2009 Other 2166195
George Chuwang Chuang Vice president, chief financial officer and treasurer - finop 1 Apr 2009 Other 3162477
Seth David Miller President and director 1 May 2009 Other 5628646
Inc. Transamerica International Holdings Owner 1 Sep 2009 Other 94-2873401
Michael Emmett Scherrman Vice president, chief operating officer 1 Sep 2009 Other 1140628
Dionne Celeste Fajardo Vice president, chief compliance officer 1 Sep 2009 Other 2389988
Inc. Transamerica International Holding Owner 1 Sep 2009 Other 94-2873401
Michael Emmett Scherrman Vice president, chief operating officer 1 Sep 2010 Other 1140628
Shawn Michael Mihal Vice president, chief compliance officer 1 Sep 2010 Other 3262384
Dempsey Reno Adkins Director 1 Sep 2010 Other 1297803
Teresa Joan Rooney Vice president and general counsel 1 May 2011 Other 3200672
Dan Shane Trivers Chief supervisory officer 1 May 2011 Other 1948553
Derrick Wade Vermillion Vice president of distribution 1 May 2011 Other 3213279
Dan Shane Trivers Chief supervisory officer 1 Jan 2012 Other 1948553
Inc. Aegon Asset Management Services Owner 1 Jan 2012 25% - 50% 39-1884868
Derrick Wade Vermillion Vice president of distribution 1 Jan 2012 Other 3213279
William Hugh Jr. Mccauley Vice president, chief financial officer and treasurer - finop 1 Apr 2012 Other 5267440
William Hugh Jr. Mccauley Chief financial officer and treasurer - finop 1 May 2012 Other 5267440
Kevin Mearl Crist Director 1 Jun 2012 Other 6164287
Craig Junkins Vice president and chief product officer 1 Jan 2013 Other 830565
Bradley Owen Ackerman Vice president, ria compliance 1 Sep 2013 Other 2552096
Aimee Francoeur Tesoro Vice president of technology and operations 1 Sep 2014 Other 3137858
George Chuwang Chuang President 1 Feb 2015 Other 3162477
Seth David Miller Chief executive officer 1 Feb 2015 Other 5628646
Bradley Owen Ackerman Vice president, interim chief compliance officer, ria 1 Mar 2015 Other 2552096
Trisha Lynn Cram Interim chief compliance officer, broker dealer 1 Mar 2015 Other 4653109
Commonwealth General Corporation Owner 1 Sep 2015 Other 51-0108922
Dan Shane Trivers Chief operations officer 1 May 2016 Other 1948553
Todd Andrew Carpenter Chief supervisory officer 1 May 2016 Other 3125437
Scott Toshio Nishimura Director of wealth management 1 May 2016 Other 1890987
Teresa Joan Rooney Attorney, assistant secretary 1 Jun 2016 Other 3200672
George Chuwang Chuang Director, president, ceo & chairman of the board 1 Jun 2016 Other 3162477
Seth David Miller Director 1 Jun 2016 Other 5628646
William Hugh Mccauley Director, chief financial officer, treasurer and vice president 1 Jun 2016 Other 5267440
John Warren Joseph Director 1 Jun 2016 Other 4494872
Brad Broome Mullikin Interim chief compliance officer 1 Jul 2016 Other 2770556
Brad Broome Mullikin Chief compliance officer 1 Oct 2016 Other 2770556
Brian Beitzel Director, chief financial officer 1 Jan 2017 Other 6183770
Karen Barnett Perry Chief supervisory officer 1 Apr 2017 Other 3035933

Indirect Owners

The SEC currently registers 16 indirect owners.

Name Entity Date acquired Ownership Employer ID
Aegon Nv Owner 1 Feb 1991 75% - 100% 98-0339423
The Aegon Trust Owner 1 Feb 1991 75% - 100% 51-6513848
Aegon International B.V. Trustee 1 Feb 1991 75% - 100% 98-0341716
Ausa Holding Company Owner 1 Feb 1991 50% - 75% 52-1549874
Transamerica Corporation Owner 1 Jul 1999 75% - 100% 42-1484983
N.V. Aegon Owner 1 Jul 1999 75% - 100% foreign
Llc Aegon Usa Owner 1 Oct 1999 75% - 100% 42-1310237
Transamerica Corporation Owner 1 Oct 1999 75% - 100% 42-1484983
Transamerica Corporation Owner 1 Dec 2002 75% - 100% 95-0932740
Inc. Transamerica International Holdings Owner 1 Dec 2002 75% - 100% 94-2873401
Transamerica Corporation Owner 1 Dec 2004 75% - 100% 42-1484983
Aegon Trust Owner 1 Dec 2004 75% - 100% 51-6513848
Aegon International B.V. Owner 1 Dec 2007 75% - 100% 98-0341716
Aegon Nv Owner 1 Dec 2007 75% - 100% 98-0339423
Llc Aegon Usa Owner 1 Jul 2008 75% - 100% 42-1310237
Aegon U.S. Holding Corporation Owner 1 Aug 2008 75% - 100% 13-3350744

Based in St Petersburg

The principal office where Transamerica Financial Advisors, Inc. performs its advisory services is located at 570 Carillon Parkway, St Petersburg, FL 33716 1202, which is also the mailing address of the firm. An additional office of the firm is in Pleasanton, CA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 727-299-1800 or by fax 800-660-3702. The normal business hours are 8:00 a.m. to 6:00 p.m. on Monday - Friday. You can find more information about the New York firm at tfg.transamerica.com.