Rebalance LLC (Palo Alto)


Rebalance LLC is a large advisory firm based in Palo Alto. It manages $677.3 million of regulatory assets for 1,393 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 30 other states.

Rebalance provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 50 clients. On top of advisory services, the firm doesn't engage in other business activities.

Rebalance: assets under management

The assets under management (AUM) of Rebalance LLC is $677.3 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 53% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $677.3 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $486.21 thousand each.

Investments

The firm invests in exchange traded securities the most. They account for 66% of the total AUM. The second-largest asset type is investment grade corporate bonds, which make up 12% of the firm’s portfolio. Investments in government bonds form 8% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Rebalance LLC for their services and products based on a percentage of assets under management and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Rebalance serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Rebalance is high net worth individuals with 146 clients and $475.74 million of assets under management. Among the 10 most similar advisory firms, Rebalance has the 4th highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $677.3 million for 671 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Rebalance doesn't advise any private funds.

Careers at Rebalance LLC

The company employs 11 people that are either part- or full-time employees. 45 percent of the employees work as investment advisers or researchers. 5 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
Mitchell Jay Tuchman Managing members and direct owners 1 Jun 2011 50% - 75% 5580017
Scott David Puritz Managing members and direct owners 1 Jan 2013 50% - 75% 6179412
Maria Lui Chu Cco 1 Sep 2016 Other 6463416
Inc Penny Investor Owner 1 May 2018 25% - 50% 94-3341250
Inc. Somerset Group Enterprise Owner 1 May 2018 25% - 50% 52-2300129

Indirect Owners

The SEC currently registers 2 indirect owners.

Name Entity Date acquired Ownership Employer ID
Scott David Puritz Owner 1 May 2011 75% - 100% 6179412
Mitchell Jay Tuchman Owner 1 May 2018 75% - 100% 5580017

Based in Palo Alto

The principal office where Rebalance LLC performs its advisory services is located at 420 Florence St, Palo Alto, CA 94301 The mailing address of the firm is 530 Lytton Avenue, Palo Alto, CA 94301. An additional office of the firm is in Bethesda, MD. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 650-396-3900 or by fax 650-618-2780. The normal business hours are 9:00 am - 5:00 pm on Other. You can find more information about the New York firm at rebalance-ira.com.