Pruco Securities, LLC (Newark)


Pruco Securities, LLC is a large advisory firm based in Newark. It manages $6.54 billion of regulatory assets for 53,064 client accounts. It has been registered with the SEC as an adviser since 2004 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 47 other states.

Pruco Securities provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, selection of other advisers, and educational seminars and workshops. It prepares financial plans for approximately 1,000 clients. On top of advisory services, the firm doesn't engage in other business activities.

Pruco Securities: assets under management

The assets under management (AUM) of Pruco Securities, LLC is $6.54 billion. The firm's AUM has grown by 425% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $179.51 million in discretionary accounts and $6.37 billion in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $451.02 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $120.86 thousand.
Pruco Securities has custody of $4.85 billion in cash and securities for 36,200 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 79% of the total AUM. The second-largest asset type is exchange traded securities, which make up 16% of the firm’s portfolio. Investments in cash and cash equivalents form 3% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Pruco Securities, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Pruco Securities serves?

The firm provides services to individuals, high net worth individuals, business development companies, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Pruco Securities is individuals with 49,195 clients and $5.34 billion of assets under management. Among the 7 most similar advisory firms, Pruco Securities has the 2nd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $6.07 billion for 51,177 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Pruco Securities doesn't advise any private funds.

Careers at Pruco Securities, LLC

The company employs 2,600 people that are either part- or full-time employees. 92 percent of the employees work as investment advisers or researchers. 2,400 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
Clifford Evan Kirsch Vice president, chief legal officer and secretary 1 Apr 1995 Other 2472108
C Edward Chaplin Vice president & treasurer 1 Jan 1996 Other 2744560
The Prudential Insurance Company Of America Parent company 1 Dec 2000 75% - 100% 22-1211670
Maryanne Ryan Vice president, anti-money laundering officer 1 Jun 2002 Other 2041326
Page Howard Pennell Vice president & chief compliance officer 1 Jul 2002 Other 2031037
Bernard Frank Russo Vice president, controller & chief financial officer 1 Feb 2003 Other 2968853
John George Gordon Manager, president & chief operating officer 1 Jan 2004 Other 1087980
James John Jr Avery Manager 1 Jan 2004 Other 2519838
David Roehner Jr Odenath Manager 1 Jan 2004 Other 872856
John Warren Jr Greene Chairman of the board 1 Jan 2004 Other 1106773
Kevin Barry Frawley Manager 1 Jan 2004 Other 2067454
John Michael Howard Manager & vice president 1 Jan 2004 Other 2192605
Judy Ann Rice Manager 1 Jan 2004 Other 67215
James G Carroll Vice president & chief compliance officer 1 Apr 2004 Other 2457658
Helene Barbara Gurian Vice president & anti-money laundering officer 1 Nov 2004 Other 4898855
Mark Anthony Hug Vice president & manager 1 Jun 2005 Other 2312358
Phillip John Jr. Harrington Manager 1 Jun 2005 Other 4161112
Maryanne Ryan Anti-money laundering officer 1 Jul 2005 Other 2041326
Helene Barbara Gurian Vp & anti-money laundering officer 1 Jan 2006 Other 4898855
Andrew Mead Shainberg Vice president & chief compliance officer 1 Feb 2006 Other 4987237
Francine B Boucher Vice president, chief legal officer & secretary 1 Jun 2006 Other 2221023
Bernard Joseph Jacob Treasurer 1 Aug 2006 Other xxx-xx-xxxx
Noreen M Fierro Vp & anti-money laundering officer 1 Sep 2006 Other xxx-xx-xxxx
Noreen Mary Fierro Vp & anti-money laundering officer 1 Sep 2006 Other 5221604
Matthew John Voelker Manager 1 Aug 2007 Other 2048046
Margaret R Horn Controller, chief financial officer & financial & operations principal 1 Dec 2007 Other 5410245
Stephen Pelletier Manager 1 Oct 2008 Other 2298624
Sandra Ng Cassidy Vice president, chief legal officer & secretary 1 Oct 2008 Other 1434773
Iris Renee Krug Vice president, chief compliance officer, group insurance 1 Sep 2009 Other 5465764
Robert Michael Falzon Treasurer 1 Jan 2010 Other 1298213
Yolanda Maria Doganay Controller, chief financial officer & financial & operations principal 1 Nov 2010 Other 5515554
Richard William Kinville Ii Vp, chief anti-money laundering officer 1 Feb 2011 Other 4042475
Jeffrey Joseph Butscher Vice president & chief compliance officer 1 Feb 2011 Other 2116887
John Daniel Mcgovern Vice president, chief compliance officer 1 Jan 2012 Other 1529885
Stuart Sherman Parker Manager 1 Jan 2012 Other 1767335
Steven Weinreb Controller, chief financial officer & financial & operations principal 1 Feb 2012 Other 2155347
Robert Francis O'donnell Manager 1 Apr 2012 Other 4768841
Caroline A Feeney Chairman, manager 1 Sep 2012 Other 2308601
Kent Douglas Sluyter Manager 1 Jan 2013 Other 1899812
William David Wilcox Chief legal officer 1 Feb 2014 Other 2906726
Ronald Paul Herrmann Manager 1 Oct 2014 Other 1762134
Patrick Liam Hynes Manager 1 Oct 2014 Other 2748918
Caroline Ann Feeney Pfundstein Manager 1 Jan 2015 Other 2308601
Kent Douglas Sluyter Chairman, manager 1 Jan 2015 Other 1899812
Caroline A Feeney Pfundstein Manager 1 Jan 2015 Other 2308601
Kevin Michael Brayton Vp, manager 1 Sep 2015 Other 2730351
Lori Dickerson Fouche Manager 1 Dec 2015 Other 6598690
Adam Scaramella Chief legal officer 1 Mar 2016 Other 2746273
Charles Herbert Smith Anti-money laundering officer 1 Oct 2016 Other 6720010
Michael Anthony Pignatella Chief legal officer 1 Mar 2017 Other 6012162
William David Wilcox Chief legal officer, vice president, & assistant secretary 1 May 2017 Other 2906726
Peter Casey Gayle Elected manager 1 Jul 2017 Other 3095277
Hasan Ibrahim Chief legal officer, vice president, & assistant secretary 1 Jul 2017 Other 5008182
Anthony Michael Fontano Elected manager 1 Jul 2017 Other 6852155
Caroline Ann Feeney Pfundstein Chairman, elected manager 1 Sep 2017 Other 2308601
Salene Marie Hitchcock Elected manager 1 Sep 2017 Other 2590328
Patrick Liam Hynes Elected manager, chief operating officer 1 Apr 2018 Other 2748918
Salene Marie Hitchcock Chairman, elected manager 1 Jun 2018 Other 2590328
William David Wilcox Vice president, chief compliance officer 1 Jul 2018 Other 2906726
Patrick Liam Hynes Elected manager, chief operating officer, president 1 Nov 2018 Other 2748918
Bradford Oneil Hearn Elected manager 1 Dec 2018 Other 2630134
Michael Scott Absher Elected manager 1 Dec 2018 Other 2131443
Robert Philip Smit Chief financial officer, principal financial officer, principal operations officer, controller 1 Feb 2019 Other 2332366
Robert Begun Principal operations officer 1 Sep 2019 Other 4436053

Indirect Owners

The SEC currently registers 2 indirect owners.

Name Entity Date acquired Ownership Employer ID
Inc. Prudential Financial Sole member 1 Dec 2001 75% - 100% 22-3703799
Llc Prudential Holding Shareholder (common stock) 1 Dec 2001 75% - 100% 22-3703799

Based in Newark

The principal office where Pruco Securities, LLC performs its advisory services is located at 751 Broad Street, Newark, NJ 07102 3777, which is also the mailing address of the firm. An additional office of the firm is in Mayfield Heights, OH. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 800-235-7637 or by fax 855-308-4434. The normal business hours are 9:00 a.m. to 5:00 p.m. on Monday - Friday. You can find more information about the New York firm at prudential.com.