The Beta of Coca-Cola Consolidated Inc is 0.52
BETA indicates whether a stock is more or less volatile than the market as a whole. A beta less than 1 indicates that the stock is less volatile than the market, while a beta more than 1 indicates that the stock is more volatile. Volatility is measured as the fluctuation of the price around the mean.
Beta is a measure of the risk arising from exposure to general market movements as opposed to idiosyncratic factors. The market portfolio of all investable assets has a beta of exactly 1. A beta below 1 can indicate either an investment with lower volatility than the market, or a volatile investment whose price movements are not highly correlated with the market. A beta greater than one generally means that the asset both is volatile and tends to move up and down with the market. Beta is important because it measures the risk of an investment that cannot be reduced by diversification. It does not measure the risk of an investment held on a stand-alone basis, but the amount of risk the investment adds to an already-diversified portfolio. In the capital asset pricing model, beta risk is the only kind of risk for which investors should receive an expected return higher than the risk-free rate of interest.
coca-cola bottling co. consolidated (ccbcc) is the nation's largest independent coca-cola bottler. ccbcc was started in 1902, when j.b. harrison began selling coca-cola in bottles in greensboro, n.c., launching north carolina's first coca-cola bottling company. ccbcc is still a family-owned and operated business. board chairman j. frank harrison, iii, great-grandson of the company's founder, became ceo in 1997. we make, sell, and distribute more than 250 brands and flavors in a wide variety of package types and sizes in multiple channels. we operate in 14 states, primarily in the southeast, with corporate offices located in charlotte, north carolina. our stock is traded on the nasdaq exchange under the symbol coke. community • environment • stewardship • at coca-cola bottling co. consolidated, our commitment to serve others, pursue excellence, and grow profitably links directly to our overarching purpose: “to honor god in all we do.” we are innovators in the bottling field and ou