The Profit margin of Rediff.com India Limited is -3.03%
Profit margin is a measure of profitability and is calculated by finding the net profit as a percentage of the revenue.
lfy (last fiscal year)
Profit margin is calculated with the selling price (or revenue) taken as base times 100. It is the percentage of selling price that is turned into profit. Profit percentages are calculated to find the ratio of profit to cost of an investment. Profit margin is an indicator of a company's pricing strategies and how well it controls costs. Differences in competitive strategy and product mix cause the profit margin to vary among different companies. The profit margin is used mostly for internal comparisons. It is difficult to accurately compare the net profit ratio for different entities. Individual businesses' operating and financing arrangements vary so much that different entities are bound to have different levels of expenditure, so that comparison of one with another can have little meaning. A low profit margin indicates a low margin of safety: higher risk that a decline in sales will erase profits and result in a net loss, or a negative margin.
Rediff.com India Limited provides online Internet based services in India and to the global Indian community. The company delivers news and information, enterprise email services, online shopping marketplace, and internet-based local TV advertising platform. Its websites provide sports and cricket; life style and movies; content on news, business, and finance; search facilities; and e-mail and shopping related channels. The company delivers its services on PCs, tablets, and mobile platforms. Rediff.com India Limited was incorporated in 1996 and is headquartered in Mumbai, India.