Naples Money Management LLC (Naples)

Name: Naples Money Management LLC
Address: 10001 Tamiami Trail North, Naples, FL, 34108
Telephone: 239-261-4800

Naples Money Management LLC is a large advisory firm based in Naples. It manages $132.24 million of regulatory assets for 368 client accounts. It has been registered with the SEC as an adviser since 2010 and has operated in the jurisdiction of Florida.

Naples Money Management provides financial planning services, portfolio management for individuals and small businesses, and selection of other advisers. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Naples Money Management: assets under management

The assets under management (AUM) of Naples Money Management LLC is $132.24 million. The firm's AUM has grown by 40% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $125.92 million in discretionary accounts and $6.31 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $345.94 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $1.58 million.

Naples Money Management has custody of $49.5 million in cash and securities for 85 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 52% of the total AUM. The second-largest asset type is investment and business development companies, which make up 38% of the firm’s portfolio. Investments in cash and cash equivalents form 8% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Naples Money Management LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Dawn Perniciaro Litchfield serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Dawn Perniciaro Litchfield is high net worth individuals with 80 clients and $103.53 million of assets under management. Among the 10 most similar advisory firms, Naples Money Management has the 3rd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $132.24 million for 162 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Naples Money Management doesn't advise any private funds.

Careers at Naples Money Management LLC

The company employs 5 people that are either part- or full-time employees. 80 percent of the employees work as investment advisers or researchers. 4 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Dawn Perniciaro Litchfield has been acting as President since 1 Mar 2010. Dennis David Nelson joined the executive team most recently as the President & Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Dawn Perniciaro Litchfield	President	1 Mar 2010	50% - 75%	1311347
Dennis David Nelson	Chief compliance officer	1 Mar 2010	50% - 75%	603955
Timothy Sean Oneil	Chief compliance officer	1 Mar 2011	Other	840014
Dawn Perniciaro Litchfield	Vice president	1 Jun 2011	50% - 75%	1311347
Dennis David Nelson	President & chief compliance officer	1 Jun 2011	50% - 75%	603955
Inc. Banyan Acquisition Company	Owner	1 Jun 2011	75% - 100%	45-1497582

Based in Naples

The principal office where Naples Money Management LLC performs its advisory services is located at 10001 Tamiami Trail North, Naples, FL 34108, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 239-261-4800 or by fax 239-261-2085. The normal business hours are 9:00am-5:00pm on Monday - Friday. You can find more information about the New York firm at naplesmoneymanagement.com/.