Whiterock Wealth Management Co. (Dallas)

Name: Whiterock Wealth Management Co.
Address: 8350 North Central Expressway, Dallas, TX, 75206
Telephone: 214-691-4451

Whiterock Wealth Management Co. is a large advisory firm based in Dallas. It manages $151.44 million of regulatory assets for 127 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdiction of Texas.

Whiterock Wealth Management provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Whiterock Wealth Management: assets under management

The assets under management (AUM) of Whiterock Wealth Management Co. is $151.44 million, all of which is managed in discretionary accounts. The firm's AUM has gone down by -4% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $151.44 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.19 million each.

Investments

The firm invests in non-exchange traded securities the most. They account for 29% of the total AUM. The second-largest asset type is investment grade corporate bonds, which make up 22% of the firm’s portfolio. Investments in investment and business development companies form 17% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Whiterock Wealth Management Co. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Whiterock Wealth Management serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Whiterock Wealth Management is high net worth individuals with 74 clients and $135.18 million of assets under management. Among the 11 most similar advisory firms, Whiterock Wealth Management has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $151.44 million for 127 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Whiterock Wealth Management doesn't advise any private funds.

Careers at Whiterock Wealth Management Co.

The company employs 6 people that are either part- or full-time employees. 67 percent of the employees work as investment advisers or researchers. 4 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
John Joseph Gurun	President / chief compliance officer	1 Mar 1986	75% - 100%	232210
David Peter Gurun	Vice president	1 Jun 2011	Other	1947575

Based in Dallas

The principal office where Whiterock Wealth Management Co. performs its advisory services is located at 8350 North Central Expressway, Dallas, TX 75206, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 214-691-4451 or by fax 214-987-9405. The normal business hours are 7:30 am - 4:30 pm on Monday - Friday. You can find more information about the New York firm at whiterockwm.com.