Integrity Advisory, LLC (Overland Park)

Name: Integrity Advisory, LLC
Address: 12721 Metcalf Ave Suite 202, Overland Park, KS, 66213
Telephone: 913-897-2074

Integrity Advisory, LLC is a large advisory firm based in Overland Park. It manages $143.24 million of regulatory assets for 731 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of Kansas, Missouri, Nebraska, and Texas.

Integrity Advisory provides financial planning services, portfolio management for individuals and small businesses, and pension consulting services. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Integrity Advisory: assets under management

The assets under management (AUM) of Integrity Advisory, LLC is $143.24 million. The firm's AUM has grown by 16% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $123.81 million in discretionary accounts and $19.43 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $174.63 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $883.37 thousand.

Investments

The firm invests in exchange traded securities the most. They account for 87% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 12% of the firm’s portfolio. Investments in investment grade corporate bonds form 1% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Integrity Advisory, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Integrity Advisory serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Integrity Advisory is high net worth individuals with 85 clients and $69.15 million of assets under management. Among the 12 most similar advisory firms, Integrity Advisory has the 4th lowest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $143.24 million for 414 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Integrity Advisory doesn't advise any private funds.

Careers at Integrity Advisory, LLC

The company employs 6 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. 3 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Anthony Richard Moeller	President, chief compliance officer	1 Nov 2004	75% - 100%	1759361

Based in Overland Park

The principal office where Integrity Advisory, LLC performs its advisory services is located at 12721 Metcalf Ave Suite 202, Overland Park, KS 66213, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 913-897-2074 or by fax 913-897-2079. The normal business hours are 8:30 am to 5:00 pm on Monday - Friday. You can find more information about the New York firm at integrity-advisory.com.