Principal Real Estate Sas (Paris)


Principal Real Estate Sas is a large advisory firm based in Paris. It manages $220.75 million of regulatory assets for 3 client accounts. It has been registered with the SEC as an adviser since 2018.

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Principal Real Estate Sas provides portfolio management for pooled investment vehicles and portfolio management for businesses and institutional clients. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Principal Real Estate Sas: assets under management

The assets under management (AUM) of Principal Real Estate Sas is $220.75 million, all of which is managed in discretionary accounts. $220.75 million of the total AUM is attributable to clients outside of the United States.


The firm manages $220.75 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $73.58 million each.
Principal Real Estate Sas has custody of $220.75 million in cash and securities for 3 clients in total but doesn’t act as a qualified custodian.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Principal Real Estate Sas for their services and products based on a percentage of assets under management and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Guillaume Masset serves?

The only and largest group of clients of Guillaume Masset is pooled investment vehicles with 3 clients and $220.75 million of assets under management. Among the 10 most similar advisory firms, Principal Real Estate Sas has the highest percentage of pooled investment vehicles out of all clients.


The amount of regulatory assets under management is $220.75 million for 3 clients. 100% of the firm’s clients are foreign persons or businesses.

Principal Real Estate Sas doesn't advise any private funds.

Careers at Principal Real Estate Sas

The company employs 11 people that are either part- or full-time employees. 64 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Guillaume Masset has been acting as President since 1 Oct 2013. Andrew John Donohue joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Principal Real Estate Limited Shareholder 1 Sep 2011 75% - 100% foreign entity
Guillaume Masset President 1 Oct 2013 Other 7034108
Remy Bonnel Directeur general 1 Oct 2013 Other 7034112
Andrew John Donohue Chief compliance officer 1 Oct 2018 Other 2783317

Indirect Owners

The SEC currently registers 5 indirect owners.

Name Entity Date acquired Ownership Employer ID
Principal Financial Group Inc Shareholder 1 Oct 2001 75% - 100% 42-1520346
Principal Financial Services Inc. Shareholder 1 Mar 2013 75% - 100% 42-1520348
Llc Principal Global Investors Holding Company Shareholder 1 May 2015 75% - 100% 24-0054180
Principal Real Estate Europe Limited Shareholder 1 Apr 2018 75% - 100% foreign entity
Principal Global Financial Services (Europe) Ii Ltd Shareholder 1 Apr 2018 75% - 100% foreign entity

Based in Paris

The principal office where Principal Real Estate Sas performs its advisory services is located at 36 Avenue Hoche, Batiment A, Paris, 75008, which is also the mailing address of the firm. The firm also has an office outside of the United States.

You can reach the main office by calling the phone number 33 1 40 15 53 04. The normal business hours are 9:00 - 6:00 on Monday - Friday. You can find more information about the New York firm at linkedin.com/company/principal-global-investors.