Rebalance LLC (Palo Alto)

Name: Rebalance LLC
Address: 420 Florence St, Palo Alto, CA, 94301
Telephone: 650-396-3900

Rebalance LLC is a large advisory firm based in Palo Alto. It manages $677.3 million of regulatory assets for 1,393 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 30 other states.

Rebalance provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 50 clients. On top of advisory services, the firm doesn't engage in other business activities.

Rebalance: assets under management

The assets under management (AUM) of Rebalance LLC is $677.3 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 53% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $677.3 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $486.21 thousand each.

Investments

The firm invests in exchange traded securities the most. They account for 66% of the total AUM. The second-largest asset type is investment grade corporate bonds, which make up 12% of the firm’s portfolio. Investments in government bonds form 8% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Rebalance LLC for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Rebalance serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Rebalance is high net worth individuals with 146 clients and $475.74 million of assets under management. Among the 10 most similar advisory firms, Rebalance has the 4th highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $677.3 million for 671 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Rebalance doesn't advise any private funds.

Careers at Rebalance LLC

The company employs 11 people that are either part- or full-time employees. 45 percent of the employees work as investment advisers or researchers. 5 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Mitchell Jay Tuchman	Managing members and direct owners	1 Jun 2011	50% - 75%	5580017
Scott David Puritz	Managing members and direct owners	1 Jan 2013	50% - 75%	6179412
Maria Lui Chu	Cco	1 Sep 2016	Other	6463416
Inc Penny Investor	Owner	1 May 2018	25% - 50%	94-3341250
Inc. Somerset Group Enterprise	Owner	1 May 2018	25% - 50%	52-2300129

Indirect Owners

The SEC currently registers 2 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Scott David Puritz	Owner	1 May 2011	75% - 100%	6179412
Mitchell Jay Tuchman	Owner	1 May 2018	75% - 100%	5580017

Based in Palo Alto

The principal office where Rebalance LLC performs its advisory services is located at 420 Florence St, Palo Alto, CA 94301 The mailing address of the firm is 530 Lytton Avenue, Palo Alto, CA 94301. An additional office of the firm is in Bethesda, MD. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 650-396-3900 or by fax 650-618-2780. The normal business hours are 9:00 am - 5:00 pm on Other. You can find more information about the New York firm at rebalance-ira.com.