Wade Financial Advisory, Inc. (Campbell)

Name: Wade Financial Advisory, Inc.
Address: 2105 S. Bascom Avenue, Campbell, CA, 95008
Telephone: 408-369-7399

Wade Financial Advisory, Inc. is a large advisory firm based in Campbell. It manages $364.24 million of regulatory assets for 212 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdictions of California and Texas.

Wade Financial Advisory provides financial planning services, portfolio management for individuals and small businesses, pension consulting services, selection of other advisers, and educational seminars and workshops. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Wade Financial Advisory: assets under management

The assets under management (AUM) of Wade Financial Advisory, Inc. is $364.24 million. The firm's AUM has gone down by -3% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $242.8 million in discretionary accounts and $121.44 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.66 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $1.84 million.

Investments

The firm invests in investment and business development companies the most. They account for 55% of the total AUM. The second-largest asset type is exchange traded securities, which make up 39% of the firm’s portfolio. Investments in pooled investment vehicles form 4% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Wade Financial Advisory, Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Wade Financial Advisory serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Wade Financial Advisory is high net worth individuals with 123 clients and $323.7 million of assets under management. Among the 7 most similar advisory firms, Wade Financial Advisory has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $364.24 million for 212 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Wade Financial Advisory doesn't advise any private funds.

Careers at Wade Financial Advisory, Inc.

The company employs 9 people that are either part- or full-time employees. 56 percent of the employees work as investment advisers or researchers. 5 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Wade Financial Advisory, Inc. is owned by David Clinton Wade. Rachael Jeanette Bellah joined the executive team most recently as the Chief Operating Officer & Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Rodney Dale Wade	President, chief compliance officer	1 Jan 1992	75% - 100%	1489939
Eric Mcgill Solve	Owner & senior advisor	1 Feb 2012	Other	5513645
Rachael Jeanette Bellah	Chief operating officer	1 Jan 2013	Other	7050635
Rachael Bellah	Chief operating officer	1 Jan 2013	Other	7050635
David Clinton Wade	Owner	1 Jan 2014	Other	456135
Rachael Jeanette Bellah	Chief operating officer & chief compliance officer	1 Jan 2014	Other	7050635

Based in Campbell

The principal office where Wade Financial Advisory, Inc. performs its advisory services is located at 2105 S. Bascom Avenue, Campbell, CA 95008, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 408-369-7399 or by fax 408-369-0607. The normal business hours are 9am - 5pm on Monday - Friday. You can find more information about the New York firm at wadefa.com/.