J.J.B. Hilliard, W.L. Lyons, LLC (Louisville)


J.J.B. Hilliard, W.L. Lyons, LLC is a large advisory firm based in Louisville. It manages $9.28 billion of regulatory assets for 31,198 client accounts. It has been registered with the SEC as an adviser since 2008 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 45 other states.

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J.J.B. Hilliard, W.L. Lyons provides financial planning services, portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for businesses and institutional clients, selection of other advisers, and educational seminars and workshops. It prepares financial plans for more than 250 clients. On top of advisory services, the firm doesn't engage in other business activities.

J.J.B. Hilliard, W.L. Lyons: assets under management

The assets under management (AUM) of J.J.B. Hilliard, W.L. Lyons, LLC is $9.28 billion. The firm's AUM has grown by 137% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $4.88 billion in discretionary accounts and $4.4 billion in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $284.99 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $312.49 thousand.

Investments

The firm invests in exchange traded securities the most. They account for 51% of the total AUM. The second-largest asset type is investment and business development companies, which make up 41% of the firm’s portfolio. Investments in cash and cash equivalents form 3% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay J.J.B. Hilliard, W.L. Lyons, LLC for their services and products based on a percentage of assets under management and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Paul Edward Purcell serves?

The firm provides services to individuals, investment companies, charitable organizations, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Paul Edward Purcell is individuals with 29,063 clients and $6.57 billion of assets under management. Among the 9 most similar advisory firms, J.J.B. Hilliard, W.L. Lyons has the highest percentage of individuals out of all clients.


The amount of regulatory assets under management is $9.28 billion for 31,013 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

J.J.B. Hilliard, W.L. Lyons doesn't advise any private funds.

Careers at J.J.B. Hilliard, W.L. Lyons, LLC

The company employs 1,025 people that are either part- or full-time employees. 37 percent of the employees work as investment advisers or researchers. 562 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees receive compensation from other entities for client referrals.

Paul Edward Purcell has been acting as President since 1 Apr 2019. Steven Gregory Booth joined the executive team most recently as the Director.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
James Michael Rogers Director, chief operating officer, executive vice president 1 Nov 1996 Other 870075
Corp. Pnc Hl Holding Parent 1 Dec 1998 75% - 100% 24-1435979
Paul James Moretti Executive vice president, chief financial officer 1 Jan 1999 Other 2863073
Robert Donald Doll Senior vice president, director of operations 1 Jan 1999 Other 1463539
Charles Morrison Grimley Comptroller 1 Sep 2000 Other 1121284
Joan L Gulley Board director 1 Oct 2002 Other xxx-xx-xxxx
Joseph Clinton Guyaux Board director 1 Oct 2002 Other xxx-xx-xxxx
William Stanton Demchak Board director 1 Oct 2002 Other 1876620
Carmella Rasi Miller Director, chief administrative officer, executive vice president 1 Jan 2003 Other 1879379
James Reid Allen Chairman of the board, ceo, president 1 Jan 2004 Other 1014622
John Randall Bugh Director, executive vice president 1 Jan 2005 Other 1041111
Darryl Keith Metzger Director, executive vice president 1 Jan 2005 Other 3198458
Elizabeth C Kaplan Chief compliance officer (investment advisory only) 1 Sep 2005 Other 4619011
Donald Lee Asfahl Executive vice president 1 Dec 2005 Other 2824358
Jeffrey Stephen Holik Chief counsel 1 Jul 2006 Other xxx-xx-xxxx
Wesley Lee Ringo Senior vice president, chief compliance officer 1 Nov 2006 Other 1480802
Llc Hl Financial Services Parent 1 Mar 2008 75% - 100% 30-0450751
Charles Morrison Grimley Director, executive vice president, chief financial officer 1 Feb 2010 Other 1121284
Jaleigh Jeffers White Director, executive vice president 1 Jan 2012 Other 5950788
Gary William England Executive vice president 1 Jul 2014 Other 4587837
Thomas Burks Iii Kessinger Director, president 1 Jun 2017 Other 2366538
Alan Hamburg Newman Director, executive vice president 1 Jul 2017 Other 719981
Charles Joseph Jr. Cutsinger Executive vice president 1 Jul 2017 Other 2065360
Berrian Austin Dedge Executive vice president 1 Jul 2017 Other 4215897
Nicholas Papachristou Chief marketing officer, executive vice president 1 Apr 2018 Other 6464162
Anthony Nicholas Jr Amato Principal operations officer 1 Jan 2019 Other 1329288
Paul Edward Purcell Director 1 Apr 2019 Other 844873
Steven Gregory Booth Director 1 Apr 2019 Other 2147388
Michael John Schroeder Director 1 Apr 2019 Other 1483012

Indirect Owners

The SEC currently registers 10 indirect owners.

Name Entity Date acquired Ownership Employer ID
Inc. Employee Stock Ownership Trust Houchens Industries Parent 1 Nov 1988 75% - 100% 61-6036577
James Payton Gipson Trustee 1 Nov 1988 Other xxx-xx-xxxx
William Ruel Houchens Trustee 1 Nov 1988 Other xxx-xx-xxxx
Inc. Employee Stock Ownership Trust Houchens Industries Parent 1 Nov 1998 75% - 100% 61-6036577
Inc. The Pnc Financial Services Group Parent 1 Dec 1998 75% - 100% 51-0404585
Baird Holding Company Shareholder 1 May 2001 75% - 100% 39-2027336
Noel Nelson Hunt Trustee 1 Jan 2003 Other xxx-xx-xxxx
Inc Houchens Industries Parent 1 Mar 2008 50% - 75% 20-2505350
Inc. Baird Financial Group Shareholder 1 Oct 2012 75% - 100% 80-0844225
Baird Financial Corporation Shareholder 1 Nov 2018 75% - 100% 30-1289533

Based in Louisville

The principal office where J.J.B. Hilliard, W.L. Lyons, LLC performs its advisory services is located at 500 West Jefferson Street, Louisville, KY 40202, which is also the mailing address of the firm. An additional office of the firm is in Evansville, IN. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 502-588-8400 or by fax 502-588-9194. The normal business hours are 8:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at hilliard.com.