Liquid Strategies, LLC (Atlanta)

Name: Liquid Strategies, LLC
Address: 3550 Lenox Road Ne, Atlanta, GA, 30326
Telephone: 800-970-2725

Liquid Strategies, LLC is a large advisory firm based in Atlanta. It manages $493.65 million of regulatory assets for 8 client accounts. It has been registered with the SEC as an adviser since 2014 and has operated in the jurisdiction of Georgia.

Liquid Strategies provides portfolio management for individuals and small businesses and portfolio management for investment companies. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Liquid Strategies: assets under management

The assets under management (AUM) of Liquid Strategies, LLC is $493.65 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 365% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $493.65 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $61.71 million each.

Investments

The firm invests in cash and cash equivalents the most. They account for 99% of the total AUM. The second-largest asset type is exchange traded securities, which make up 1% of the firm’s portfolio.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Liquid Strategies, LLC for their services and products based on a percentage of assets under management and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Liquid Strategies serves?

The firm provides services to individuals and investment companies. The largest group of clients of Liquid Strategies is investment companies with 1 clients and $401.31 million of assets under management. Among the 10 most similar advisory firms, Liquid Strategies has the highest percentage of investment companies out of all clients.

The amount of regulatory assets under management is $401.44 million for 4 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Liquid Strategies doesn't advise any private funds.

Careers at Liquid Strategies, LLC

The company employs 9 people that are either part- or full-time employees. 44 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
George Bradley Ball	Managing member, ceo	1 Dec 2013	25% - 50%	1404412
Christopher Joseph Paolella	Member	1 Dec 2013	25% - 50%	1399614
Shawn C Gibson	Member, cio	1 Dec 2013	Other	3276829
Adam Clement Stewart	Member	1 Dec 2013	Other	2925451
Laura Beth Newberg	Cco	1 Dec 2013	Other	3122471
Perimeter Capital Management	Member	1 Dec 2013	Other	140649
Theresa Neitzel Benson	Member, coo	1 Dec 2013	Other	2429930
Peter Francis Welch	Controller and cco	1 Sep 2016	Other	6708629

Indirect Owners

The SEC currently registers 5 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Perimeter Capital Management Llc	Owner	1 Jun 2006	50% - 75%	20-5087566
George Bradley Ball	Management committee	1 Jun 2006	Other	1404412
Mark Daniel Garfinkel	Management committee	1 Jun 2006	Other	1779373
Christopher Joseph Paolella	Management committee	1 Jun 2006	Other	1399614
James Nicholson Behre	Management committee	1 Jun 2006	Other	1274310

Based in Atlanta

The principal office where Liquid Strategies, LLC performs its advisory services is located at 3550 Lenox Road Ne, Atlanta, GA 30326, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 800-970-2725 or by fax 770-350-8701. The normal business hours are 9:00am - 5:00pm on Monday - Friday. You can find more information about the New York firm at liquidstrategiesllc.com.