Accredited Investors Inc (Edina)

Name: Accredited Investors Inc
Address: 5200 West 73 Rd Street, Edina, MN, 55439 2204
Telephone: 952-841-2222

Accredited Investors Inc is a large advisory firm based in Edina. It manages $1.87 billion of regulatory assets for 3,654 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of Arizona, California, Colorado, and 13 other states.

Accredited Investors provides financial planning services, portfolio management for individuals and small businesses, and selection of other advisers. It prepares financial plans for more than 250 clients. On top of advisory services, the firm doesn't engage in other business activities.

Accredited Investors: assets under management

The assets under management (AUM) of Accredited Investors Inc is $1.87 billion. The firm's AUM has grown by 165% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $1.79 billion in discretionary accounts and $78.11 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $508.16 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $605.49 thousand.

Accredited Investors has custody of $862.52 million in cash and securities for 381 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 85% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 5% of the firm’s portfolio. Investments in exchange traded securities form 4% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Accredited Investors Inc for their services and products based on a percentage of assets under management and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Willis Theo Heupel serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Willis Theo Heupel is high net worth individuals with 433 clients and $1.83 billion of assets under management. Among the 10 most similar advisory firms, Accredited Investors has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $1.84 billion for 483 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Accredited Investors doesn't advise any private funds.

Careers at Accredited Investors Inc

The company employs 42 people that are either part- or full-time employees. 10 percent of the employees work as investment advisers or researchers. 4 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Willis Theo Heupel has been acting as President since 1 Oct 1988. Brandon Richard Jones joined the executive team most recently as the Shareholder/Director.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Ross Levin	Chief executive officer/shareholder/director	1 Mar 1986	25% - 50%	1060168
Willis Theo Heupel	President/shareholder/director	1 Oct 1988	25% - 50%	1745262
Holly Anne Slocum	Partner	1 Mar 2001	Other	1203303
Kathleen Marie Longo	Partner	1 Jun 2001	Other	2757434
Lewis Zeidner	Coo, director	1 Jan 2013	Other	6175865
Jacob Wolkowitz	Managing director, investment management/shareholder	1 Feb 2017	Other	4421117
Rebecca Mary Krieger	Managing director, client and community outreach/shareholder	1 Feb 2017	Other	6764069
Brian Gregory Martin	Managing director, operations and wealth management/shareholder	1 Feb 2017	Other	6764070
Jenna Marie Holm	Chief compliance officer/shareholder	1 Feb 2017	Other	6764072
Brandon Richard Jones	Shareholder/director	1 Dec 2018	Other	4728458

Based in Edina

The principal office where Accredited Investors Inc performs its advisory services is located at 5200 West 73 Rd Street, Edina, MN 55439 2204, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 952-841-2222 or by fax 952-841-2223. The normal business hours are 8:00 am to 5:00 pm on Monday - Friday. You can find more information about the New York firm at accredited.com.