Westfuller Advisors, LLC (New York)

Name: Westfuller Advisors, LLC
Address: 1185 Avenue Of The Americas, New York, NY, 10036
Telephone: 212-542-5851

Westfuller Advisors, LLC is a mid-sized advisory firm based in New York. It manages $98.19 million of regulatory assets for 133 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of California and New York.

Westfuller Advisors provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, selection of other advisers, and educational seminars and workshops. It prepares financial plans for more than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Westfuller Advisors: assets under management

The assets under management (AUM) of Westfuller Advisors, LLC is $98.19 million. The firm's AUM has grown by 72% since the beginning of its operation, and $13.15 million of the total AUM is attributable to clients outside of the United States.

The firm manages $52.42 million in discretionary accounts and $45.77 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $534.93 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $1.31 million.

Investments

The firm invests in exchange traded securities the most. They account for 55% of the total AUM. The second-largest asset type is other assets, which make up 14% of the firm’s portfolio. Investments in non-exchange traded securities form 10% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Westfuller Advisors, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Westfuller Advisors serves?

The only and largest group of clients of Westfuller Advisors is high net worth individuals with 44 clients and $85.53 million of assets under management. Among the 5 most similar advisory firms, Westfuller Advisors has the 2nd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $85.53 million for 44 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 2% of the firm’s clients are foreign persons or businesses.

Westfuller Advisors doesn't advise any private funds.

Careers at Westfuller Advisors, LLC

The company employs 7 people that are either part- or full-time employees. 71 percent of the employees work as investment advisers or researchers. 3 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Ian Scot Fuller	Member, managing director, chief compliance officer	1 Nov 2010	25% - 50%	5038163
Lola C West	Member, managing director	1 Nov 2010	25% - 50%	4243450
Llc Cambria Holdings	Member	1 Nov 2010	25% - 50%	20-8148821

Indirect Owners

The SEC currently registers 1 indirect owner.

Name	Entity	Date acquired	Ownership	Employer ID
Daryl Scott Hersch	Shareholder	1 Dec 2006	75% - 100%	1255474

Based in New York

The principal office where Westfuller Advisors, LLC performs its advisory services is located at 1185 Avenue Of The Americas, New York, NY 10036, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 212-542-5851 or by fax 646-430-9466. The normal business hours are 9am to 5pm on Monday - Friday. You can find more information about the New York firm at westfulleradvisors.com.