Gouldin & Mccarthy, LLC (Basking Ridge)

Name: Gouldin & Mccarthy, LLC
Address: 180 Mount Airy Road, Basking Ridge, NJ, 07920
Telephone: 908-630-0200

Gouldin & Mccarthy, LLC is a large advisory firm based in Basking Ridge. It manages $134.4 million of regulatory assets for 544 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of Florida, New Hampshire, New Jersey, and 3 other states.

Gouldin & Mccarthy provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, and selection of other advisers. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Gouldin & Mccarthy: assets under management

The assets under management (AUM) of Gouldin & Mccarthy, LLC is $134.4 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 31% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $134.4 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $247.06 thousand each.

Gouldin & Mccarthy has custody of $39.87 million in cash and securities for 66 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 94% of the total AUM. The second-largest asset type is exchange traded securities, which make up 2% of the firm’s portfolio. Investments in cash and cash equivalents form 2% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Gouldin & Mccarthy, LLC for their services and products based on a percentage of assets under management and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Gouldin & Mccarthy serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Gouldin & Mccarthy is high net worth individuals with 79 clients and $94.59 million of assets under management. Among the 11 most similar advisory firms, Gouldin & Mccarthy has the 2nd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $131.61 million for 220 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Gouldin & Mccarthy doesn't advise any private funds.

Careers at Gouldin & Mccarthy, LLC

The company employs 8 people that are either part- or full-time employees. 75 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Michael Hayes Gouldin	Managing member / chief compliance officer	1 Sep 1999	50% - 75%	3113346
Daniel Michael Mccarthy	Member	1 Jan 2004	25% - 50%	4726536

Based in Basking Ridge

The principal office where Gouldin & Mccarthy, LLC performs its advisory services is located at 180 Mount Airy Road, Basking Ridge, NJ 07920, which is also the mailing address of the firm. An additional office of the firm is in Manasquan, NJ. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 908-630-0200 or by fax 908-630-0202. The normal business hours are 8:30 a.m. - 5:00 p.m. on Monday - Friday. You can find more information about the New York firm at gouldinmccarthy.com.