American Money Management, LLC (Rancho Santa Fe)

Name: American Money Management, LLC
Address: 14249 Rancho Santa Fe Farms Road, Rancho Santa Fe, CA, 92067
Telephone: 858-755-0909

American Money Management, LLC is a large advisory firm based in Rancho Santa Fe. It manages $274.9 million of regulatory assets for 992 client accounts. It has been registered with the SEC as an adviser since 2002 and has operated in the jurisdictions of Arizona, California, Colorado, and 4 other states.

American Money Management provides financial planning services, portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for businesses and institutional clients, selection of other advisers, and publication of newsletters. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

American Money Management: assets under management

The assets under management (AUM) of American Money Management, LLC is $274.9 million. The firm's AUM has grown by 696% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $268.05 million in discretionary accounts and $6.85 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $271.58 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $1.37 million.

American Money Management has custody of $8.41 million in cash and securities for 12 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 49% of the total AUM. The second-largest asset type is investment and business development companies, which make up 34% of the firm’s portfolio. Investments in cash and cash equivalents form 7% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay American Money Management, LLC for their services and products based on a percentage of assets under management and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Alton Andrew Steele serves?

The firm provides services to individuals, investment companies, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Alton Andrew Steele is high net worth individuals with 74 clients and $162.31 million of assets under management. Among the 9 most similar advisory firms, American Money Management has the 4th highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $272.27 million for 469 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

American Money Management doesn't advise any private funds.

Careers at American Money Management, LLC

The company employs 9 people that are either part- or full-time employees. 78 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There are 5 people with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees receive compensation from other entities for client referrals.

Alton Andrew Steele has been acting as President since 1 Nov 2006. Michael John Moore has served as the Chief Investment Officer since 1 Apr 2006. Donna Sue Steele joined the executive team most recently as the Member.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Gabriel Benwool Wisdom	Member/manager/managing director	1 Jan 1999	50% - 75%	1143562
Bruce Allen Spear	Member/manager	1 Jan 1999	50% - 75%	3180645
Michael John Moore	Chief compliance officer	1 Jun 2005	Other	4591095
Joseph D Dang	Chief compliance officer	1 Dec 2005	Other	4865544
Michael John Moore	Member/manager/chief investment officer/chief compliance officer	1 Apr 2006	50% - 75%	4591095
Alton Andrew Steele	President/chief compliance officer	1 Nov 2006	50% - 75%	3144722
Donna Sue Steele	Member	1 Nov 2006	50% - 75%	5255945

Based in Rancho Santa Fe

The principal office where American Money Management, LLC performs its advisory services is located at 14249 Rancho Santa Fe Farms Road, Rancho Santa Fe, CA 92067 The mailing address of the firm is P.O. Box 675203, Rancho Santa Fe, CA 92067. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 858-755-0909 or by fax 858-259-6906. The normal business hours are 7:00a.m. to 3:30p.m. on Monday - Friday. You can find more information about the New York firm at amminvest.com.