Willow Grove Advisors, LLC (Berkeley)

Name: Willow Grove Advisors, LLC
Address: 2040 Bancroft Way, Berkeley, CA, 94704
Telephone: 510-705-1693

Willow Grove Advisors, LLC is a large advisory firm based in Berkeley. It manages $112.1 million of regulatory assets for 303 client accounts. It has been registered with the SEC as an adviser since 2010 and has operated in the jurisdictions of California and Massachusetts.

Willow Grove Advisors provides financial planning services, portfolio management for individuals and small businesses, and selection of other advisers. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Willow Grove Advisors: assets under management

The assets under management (AUM) of Willow Grove Advisors, LLC is $112.1 million. The firm's AUM has grown by 212% since the beginning of its operation, and $20.28 million of the total AUM is attributable to clients outside of the United States.

The firm manages $112.1 million in discretionary accounts and $4.51 thousand in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $371.19 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $4.51 thousand.

Investments

The firm invests in investment and business development companies the most. They account for 80% of the total AUM. The second-largest asset type is exchange traded securities, which make up 9% of the firm’s portfolio. Investments in state and local bonds form 9% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Willow Grove Advisors, LLC for their services and products based on a percentage of assets under management and hourly charges. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Willow Grove Advisors serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Willow Grove Advisors is high net worth individuals with 37 clients and $96.62 million of assets under management. Among the 9 most similar advisory firms, Willow Grove Advisors has the 3rd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $112.1 million for 83 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 3% of the firm’s clients are foreign persons or businesses.

Willow Grove Advisors doesn't advise any private funds.

Careers at Willow Grove Advisors, LLC

The company employs 2 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Keley Renee Petersen	Managing member	1 Oct 2009	50% - 75%	1738238
Jeffrey Scott Petersen	Member	1 Oct 2009	25% - 50%	5569357

Based in Berkeley

The principal office where Willow Grove Advisors, LLC performs its advisory services is located at 2040 Bancroft Way, Berkeley, CA 94704, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 510-705-1693 or by fax 510-280-5556. The normal business hours are 8:30 am - 5:30 pm on Monday - Friday. You can find more information about the New York firm at willowgroveadvisors.com.