Parallel49 Equity, Ulc (Lake Forest)


Parallel49 Equity, Ulc is a large advisory firm based in Lake Forest. It manages $325.14 million of regulatory assets for 4 client accounts. It has been registered with the SEC as an adviser since 2015.

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Parallel49 Equity, Ulc provides portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Parallel49 Equity, Ulc: assets under management

The assets under management (AUM) of Parallel49 Equity, Ulc is $325.14 million, all of which is managed in discretionary accounts. The firm's AUM has gone down by -64% since the beginning of its operation, and $98 million of the total AUM is attributable to clients outside of the United States.


The firm manages $325.14 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $81.29 million each.
Parallel49 Equity, Ulc has custody of $325.14 million in cash and securities for 4 clients in total but doesn’t act as a qualified custodian.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Parallel49 Equity, Ulc for their services and products based on a percentage of assets under management and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Roderick Riley Senft serves?

The only and largest group of clients of Roderick Riley Senft is pooled investment vehicles with 4 clients and $325.14 million of assets under management. Among the 7 most similar advisory firms, Parallel49 Equity, Ulc has the 2nd highest percentage of pooled investment vehicles out of all clients.


The amount of regulatory assets under management is $325.14 million for 4 clients. 50% of the firm’s clients are foreign persons or businesses.

Parallel49 Equity, Ulc also advises several private funds. Namely, four private equity funds. The minimum investment commitment required of non-related persons ranges from $2,000,000 to $10,000,000.

Careers at Parallel49 Equity, Ulc

The company employs 9 people that are either part- or full-time employees. 89 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Roderick Riley Senft has been acting as President since 1 Mar 2006. Inc. Tpcp Cnd (Fund Iv) joined the executive team most recently as the Shareholder.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Roderick Riley Senft Managing director/director 1 Mar 2006 Other 6023831
James Trevor Johnstone Managing director/director 1 Mar 2006 Other 6023835
David James Rowntree Director 1 Mar 2006 Other 6023837
Ulc Parallel49 Holdings Shareholder 1 Mar 2006 75% - 100% foreign
Bradley Scott Seaman Managing partner/director 1 Mar 2006 Other 6024110
Inc. Tpcp Cnd (Fund Iv) Shareholder 1 Mar 2006 25% - 50% foreign
Inc. Tpcp Usa (Fund Iv) Shareholder 1 Mar 2006 Other 20-4973370
Inc. Tricor Management Holdings Shareholder 1 Mar 2006 50% - 75% foreign
John L. Westerman Chief compliance officer 1 Dec 2011 Other 5202051
Nicholas Andrew Peters Managing director/chief financial officer 1 Dec 2011 Other 6166955
Rob Vernon Wildeman Managing director 1 Dec 2011 Other 4856150
Scott Anthony Daum Managing director 1 Dec 2011 Other 6261551
Bradley Scott Seaman Managing partner/director 1 Jan 2012 Other 6024110
Jonathan Quinn Dries Managing director 1 Dec 2016 Other 4444659

Indirect Owners

The SEC currently registers 6 indirect owners.

Name Entity Date acquired Ownership Employer ID
Inc. Black Tusk Capital Shareholder 1 May 2006 25% - 50% foreign
Inc. Black Tusk Capital Shareholder 1 Jun 2006 25% - 50% foreign
Roderick Riley Senft Shareholder 1 Jun 2006 75% - 100% 6023831
Bradley Scott Seaman Shareholder 1 Jul 2006 75% - 100% 6024110
Inc. Tpcp Cnd (Fund Iv) Shareholder 1 Mar 2017 75% - 100% foreign
Inc. Tpcp Usa (Fund Iv) Shareholder 1 Mar 2017 25% - 50% 20-4973370

Based in Lake Forest

The principal office where Parallel49 Equity, Ulc performs its advisory services is located at 225 East Deerpath Road, Suite 200, Lake Forest, IL 60045, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 847-295-4410 or by fax 847-295-4243. The normal business hours are 8:30 am - 5:00 pm cst on Monday - Friday. You can find more information about the New York firm at p49equity.com.