Greenway Family Office, LLC (St Louis)


Greenway Family Office, LLC is a large advisory firm based in St Louis. It manages $382.18 million of regulatory assets for 678 client accounts. It has been registered with the SEC as an adviser since 2010 and has operated in the jurisdictions of Florida, Illinois, Indiana, Missouri, and Texas.

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Greenway Family Office provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and selection of other advisers. It prepares financial plans for more than 25 clients. On top of advisory services, the firm doesn't engage in other business activities.

Greenway Family Office: assets under management

The assets under management (AUM) of Greenway Family Office, LLC is $382.18 million. The firm's AUM has grown by 459% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $146.06 million in discretionary accounts and $236.12 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $618.89 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $534.2 thousand.
Greenway Family Office has custody of $8.75 million in cash and securities for 6 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 43% of the total AUM. The second-largest asset type is exchange traded securities, which make up 18% of the firm’s portfolio. Investments in pooled investment vehicles form 13% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Greenway Family Office, LLC for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Greenway Family Office serves?

The firm provides services to individuals, charitable organizations, and high net worth individuals. The largest group of clients of Greenway Family Office is high net worth individuals with 37 clients and $368.62 million of assets under management. Among the 10 most similar advisory firms, Greenway Family Office has the 2nd highest percentage of high net worth individuals out of all clients.


The amount of regulatory assets under management is $382.18 million for 48 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Greenway Family Office doesn't advise any private funds.

Careers at Greenway Family Office, LLC

The company employs 8 people that are either part- or full-time employees. 63 percent of the employees work as investment advisers or researchers. 5 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Greenway Family Office, LLC is owned by John Stewart Tiffin. Llc Tiger's Carry joined the executive team most recently as the Member.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
The Malloy Group Llc Owner 1 Feb 2010 75% - 100% xxx-xx-xxxx
Joan Denise Malloy Managing partner; chief compliance officer 1 Feb 2010 Other 1988029
Llc Fff Investments Owner 1 Apr 2010 Other 27-2483965
John Stewart Tiffin Owner 1 May 2010 Other 4360926
Christopher Sealy Thompson Owner 1 May 2010 Other 4351719
Gfo Holding Llc Owner 1 Dec 2010 Other xxx-xx-xxxx
Gfo Holding Llc Between Owner 1 Dec 2010 Other xxx-xx-xxxx
Katherine Michelle Awbrey Chief compliance officer 1 Nov 2015 Other 5932841
Katherine Michelle Frankel Chief compliance officer 1 Nov 2015 Other 5932841
Katherine M Frankel Chief compliance officer 1 Nov 2015 Other 5932841
Llc Tiger's Carry Member 1 Jan 2017 Other 4623436
Llc Rcc Holdings Member 1 Jan 2017 Other 5115125

Indirect Owners

The SEC currently registers 6 indirect owners.

Name Entity Date acquired Ownership Employer ID
Laura Fraley Managing member 1 Apr 2010 75% - 100% 5792695
Laura Lee Fraley Managing member 1 Apr 2010 75% - 100% 5792695
Tracey Marchall Member 1 Nov 2010 75% - 100% 6630663
Tracey Causey Marchall Managing member 1 Dec 2010 75% - 100% 6630663
Robert Christopher Chorlins Sole member 1 Jan 2017 Other 5115125
Christina Lee Conners Sole member 1 Jan 2017 Other 4623436

Based in St Louis

The principal office where Greenway Family Office, LLC performs its advisory services is located at 1401 S. Brentwood Blvd, St Louis, MO 63144, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (314) 400-5000 or by fax (314) 400-5099. The normal business hours are 8:30 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at greenwayfamilyoffice.com.