Sontag Advisory LLC (New York)

Name: Sontag Advisory LLC
Address: 521 Fifth Avenue, New York, NY, 10175
Telephone: (212) 973-1200

Sontag Advisory LLC is a large advisory firm based in New York. It manages $4.99 billion of regulatory assets for 5,813 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of Arizona, California, Colorado, and 21 other states.

Sontag Advisory provides financial planning services, portfolio management for individuals and small businesses, pension consulting services, selection of other advisers, and registrant provides advisory services to the general partner of the sontag special opportunities fund lp. It prepares financial plans for approximately 1,000 clients. On top of advisory services, the firm doesn't engage in other business activities.

Sontag Advisory: assets under management

The assets under management (AUM) of Sontag Advisory LLC is $4.99 billion, all of which is managed in discretionary accounts. The firm's AUM has grown by 79% since the beginning of its operation, and $9.45 million of the total AUM is attributable to clients outside of the United States.

The firm manages $4.99 billion in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $859.14 thousand each.

Sontag Advisory has custody of $2.57 billion in cash and securities for 1,153 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 35% of the total AUM. The second-largest asset type is investment and business development companies, which make up 34% of the firm’s portfolio. Investments in state and local bonds form 24% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Sontag Advisory LLC for their services and products based on a percentage of assets under management and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Brett Ronald Schneider serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Brett Ronald Schneider is high net worth individuals with 676 clients and $4.6 billion of assets under management. Among the 6 most similar advisory firms, Sontag Advisory has the 2nd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $4.99 billion for 1,197 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Sontag Advisory also advises several private funds. Namely, one hedge fund.

Careers at Sontag Advisory LLC

The company employs 43 people that are either part- or full-time employees. 49 percent of the employees work as investment advisers or researchers. 7 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Brett Ronald Schneider has been acting as President since 1 Jan 2009. Hoyt Ronald Stastney joined the executive team most recently as the Chief Compliance Officer & General Counsel.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Howard Vaughn Sontag	Managing member	1 Apr 1995	75% - 100%	1142659
Craig R. Marson	Compliance manager	1 Jul 1997	Other	4354868
Joseph V Vitale	Manager trading & operations	1 Aug 1998	Other	1219100
Donna Levyleroy	Senior investment advisor	1 Feb 2000	Other	1280765
Donna Levy Leroy	Senior investment advisor	1 Feb 2000	Other	1280765
Martha S. Staniford	Director of fixed income and alternatives	1 Feb 2003	Other	xxx-xx-xxxx
Wesley R. Janeway	Analyst - cfa	1 Feb 2003	Other	xxx-xx-xxxx
Martha Simpson Staniford	Executive vice president	1 Feb 2003	Other	1565505
Craig Michael Fasano	Chief compliance officer	1 May 2004	Other	4799375
Michael Nicholas Delgass	Managing director	1 Jul 2005	Other	5003603
Nfp Corp.	Shareholder	1 Aug 2005	75% - 100%	13-4029115
Lori Michell Lieser	Vice president	1 Aug 2005	Other	2131475
Howard Vaughn Sontag	President	1 Aug 2005	Other	1142659
National Financial Partners Corp.	Member,llc	1 Aug 2005	75% - 100%	13-4029115
Robert Steven Zuccarro	Director	1 Aug 2005	Other	4240378
Robert Steven Zuccaro	Director	1 Aug 2005	Other	4240378
Lori Michelle Lieser	Vice president	1 Aug 2005	Other	2131475
Craig Shackatano	Chief compliance officer	1 Dec 2006	Other	4626025
Brett Ronald Schneider	Director	1 Jan 2009	Other	5636953
Aaron Broudo	Chief compliance officer	1 May 2010	Other	5790007
Eric Matthew Sontag	Chief operations officer	1 Nov 2011	Other	6011088
Robert Karl Ross	Chief compliance officer	1 Dec 2011	Other	5869750
Michael Andrew Evan	Drector	1 Sep 2013	Other	6292441
Howard Vaughn Sontag	Sr. managing director	1 Jan 2014	Other	1142659
Donna Levy Leroy	Managing director	1 Jan 2014	Other	1280765
Craig Michael Fasano	Managing director	1 Jan 2014	Other	4799375
Michael Nicholas Delgass	Managing director	1 Jan 2014	Other	5003603
Martha Simpson Staniford	Managing director	1 Jan 2014	Other	1565505
Edward George O'malley	Director	1 Feb 2015	Other	5902666
Veronica Ei Chun Moo	Director	1 Jul 2017	Other	5867442
Hoyt Ronald Stastney	Chief compliance officer & general counsel	1 May 2019	Other	6728198
Michael Anthony Lamena	Chief executive officer	1 May 2019	Other	2797064

Indirect Owners

The SEC currently registers 12 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Nfp Intermediate Holdings B. Corp.	Owner	1 Jul 2013	75% - 100%	46-2704384
Nfp Intermediate Holdings A. Corp.	Owner	1 Jul 2013	75% - 100%	46-2723281
Llc Nfp Holdings	Owner	1 Jul 2013	75% - 100%	30-0781325
L.P. Madison Dearborn Partners Vi A	Owner	1 Jul 2013	75% - 100%	26-1274415
L.P. Madison Dearborn Partners Vi A&C	General partner	1 Jul 2013	Other	26-1267403
Madison Dearborn Partners	General partner	1 Jul 2013	Other	157349
L.P. Madison Dearborn Capital Partners Vi A	Owner	1 Jul 2013	25% - 50%	26-1274415
Patriot Intermediate Holdings B. Corp.	Owner	1 Jul 2013	75% - 100%	46-2704384
Patriot Intermediate Holdings A. Corp.	Owner	1 Jul 2013	75% - 100%	46-2723281
Llc Patriot Investment Holdings	Owner	1 Jul 2013	75% - 100%	30-0781325
Llc Nfp Parent Co	Owner	1 Oct 2014	75% - 100%	47-1953275
Llc Nfp Ultimate Holdings	Owner	1 Feb 2017	75% - 100%	81-5114348

Based in New York

The principal office where Sontag Advisory LLC performs its advisory services is located at 521 Fifth Avenue, New York, NY 10175, which is also the mailing address of the firm. An additional office of the firm is in Boca Raton, FL. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (212) 973-1200 or by fax (212) 973-1210. The normal business hours are 9:00 a.m. to 5:00 p.m. on Monday - Friday. You can find more information about the New York firm at sontagadvisory.com and its LinkedIn profile.