Virchow Krause Wealth Management LLC (Madison)


Virchow Krause Wealth Management LLC is a large advisory firm based in Madison. It manages $940.45 million of regulatory assets for 2,607 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of Arizona, California, Colorado, and 11 other states.

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Virchow Krause Wealth Management provides financial planning services, portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, portfolio management for businesses and institutional clients, and pension consulting services. It prepares financial plans for more than 25 clients. On top of advisory services, the firm doesn't engage in other business activities.

Virchow Krause Wealth Management: assets under management

The assets under management (AUM) of Virchow Krause Wealth Management LLC is $940.45 million. The firm's AUM has grown by 219% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $877.79 million in discretionary accounts and $62.66 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $379.34 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $213.87 thousand.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Virchow Krause Wealth Management LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Virchow Krause Wealth Management LLC

Larry Soukup has been acting as President since 1 Oct 1997. Steven Nicholas Hooyman joined the executive team most recently as the Market Manager.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Tal John Diekvoss Member 1 Aug 1997 Other 1558101
Daniel Glenn Stafford Member 1 Aug 1997 Other 1119195
David Allen Waller Member 1 Aug 1997 Other 1091867
Llp Virchow Krause & Co. 65% owner/member 1 Aug 1997 50% - 75% 39-0859910
Llp Baker Tilly Virchow Krause 100% owner/member 1 Aug 1997 75% - 100% 39-0859910
Larry Soukup Director 1 Oct 1997 Other 2968541
Curtis Ross Parish Member 1 Apr 1999 Other 3012655
Patrick Joseph Egan Member 1 Jan 2001 Other 1768879
Mark Alan Taber Chief operating officer 1 Jan 2003 Other 4507437
Tal John Diekvoss Member 1 May 2003 Other 1558101
Scott Ray Powell Director, wealth management 1 Aug 2003 Other 2233137
Gregory Bryan Pierce Market manager 1 Jun 2004 Other 2322976
Matthew James Gulseth Market manager 1 Jun 2004 Other 3061492
Harmony Marie Kronick Chief compliance officer 1 Jun 2004 Other 4646719
Brian David Powers Chief compliance officer 1 Mar 2006 Other 4354241
David Michael Kemp Market manager 1 May 2006 Other 4575074
Suzann Kay Brown Market manager 1 May 2006 Other 1004386
Frank John Pugliese Market manager 1 Jun 2006 Other 871801
Steven Nicholas Hooyman Market manager 1 May 2007 Other 2143662

Based in Madison

The principal office where Virchow Krause Wealth Management LLC performs its advisory services is located at Ten Terrace Court, Madison, WI 53718 The mailing address of the firm is Post Office Box 7398, Madison, WI 53707 7398. An additional office of the firm is in Minneapolis, MN. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 608-249-6622 or by fax 608-249-0590. The normal business hours are 8:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at www.virchowkrause.com.