Blue Square Asset Management, LLC (New York)

Name: Blue Square Asset Management, LLC
Address: 17 State Street, New York, NY, 10004
Telephone: 646-928-8000

Blue Square Asset Management, LLC is a large advisory firm based in New York. It manages $139.08 million of regulatory assets for 302 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdictions of Connecticut, Florida, Massachusetts, and 3 other states.

Blue Square Asset Management provides financial planning services, portfolio management for individuals and small businesses, and portfolio management for businesses and institutional clients. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Blue Square Asset Management: assets under management

The assets under management (AUM) of Blue Square Asset Management, LLC is $139.08 million. The firm's AUM has grown by 31% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $129.89 million in discretionary accounts and $9.19 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $541.21 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $148.19 thousand.

Investments

The firm invests in exchange traded securities the most. They account for 86% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 8% of the firm’s portfolio. Investments in investment and business development companies form 2% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Blue Square Asset Management, LLC for their services and products based on a percentage of assets under management and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Blue Square Asset Management serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Blue Square Asset Management is high net worth individuals with 54 clients and $126.47 million of assets under management. Among the 8 most similar advisory firms, Blue Square Asset Management has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $139.08 million for 88 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Blue Square Asset Management doesn't advise any private funds.

Careers at Blue Square Asset Management, LLC

The company employs 8 people that are either part- or full-time employees. 75 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There are 3 people with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Jay Howard Bluestine	Managing member, founder & ceo	1 Nov 2017	75% - 100%	2802396
Laura Lee Flanagan	Chief compliance officer	1 Nov 2018	Other	6447979

Based in New York

The principal office where Blue Square Asset Management, LLC performs its advisory services is located at 17 State Street, New York, NY 10004, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 646-928-8000 or by fax 646-690-1223. The normal business hours are 8:00a - 6:00p on Monday - Friday. You can find more information about the New York firm at bluesquarewealth.com and its LinkedIn profile.