Red Cedar Investment Management, LLC (Grand Rapids)

Name: Red Cedar Investment Management, LLC
Address: 333 Bridge Street Nw, Grand Rapids, MI, 49504
Telephone: 616-378-6894

Red Cedar Investment Management, LLC is a large advisory firm based in Grand Rapids. It manages $1.09 billion of regulatory assets for 41 client accounts. It has been registered with the SEC as an adviser since 2014 and has operated in the jurisdictions of Michigan and Ohio.

Red Cedar Investment Management provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and selection of other advisers. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Red Cedar Investment Management: assets under management

The assets under management (AUM) of Red Cedar Investment Management, LLC is $1.09 billion, all of which is managed in discretionary accounts. The firm's AUM has grown by 557% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $1.09 billion in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $26.59 million each.

Red Cedar Investment Management has custody of $1.09 billion in cash and securities for 13 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 74% of the total AUM. The second-largest asset type is government bonds, which make up 11% of the firm’s portfolio. Investments in investment grade corporate bonds form 7% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Red Cedar Investment Management, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Red Cedar Investment Management serves?

The firm provides services to insurance companies, charitable organizations, and pension and profit sharing plans. The largest group of clients of Red Cedar Investment Management is insurance companies with 8 clients and $647.8 million of assets under management. Among the 8 most similar advisory firms, Red Cedar Investment Management has the highest percentage of insurance companies out of all clients.

The amount of regulatory assets under management is $1.09 billion for 13 clients. None of the firm’s clients are foreign persons or businesses.

Red Cedar Investment Management doesn't advise any private funds.

Careers at Red Cedar Investment Management, LLC

The company employs 13 people that are either part- or full-time employees. 69 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Goran Mike Jurkovic	Ceo & cfo	1 Mar 2013	Other	6332091
Michael S Gilmore	President & chief compliance officer	1 Mar 2013	Other	5840794
Inc. Delta Dental Plan Of Michigan	Member	1 Mar 2013	75% - 100%	38-1791480
Glm Holding Company	Member	1 Feb 2015	75% - 100%	47-2557772
The 4100 Group Inc	Member	1 Feb 2015	75% - 100%	47-2557772
Charles Henry Embs	Chief operating officer	1 Feb 2018	Other	4139482
Goran Mike Jurkovic	Executive vice president	1 Oct 2018	Other	6332091
Michael S Gilmore	Ceo & president	1 Oct 2018	Other	5840794
Sue Ellen Jenkins	Manager	1 Oct 2018	Other	7090217
Matthew Ashley Swendiman	Chief compliance officer	1 Mar 2019	Other	2849367
Michael Louis Davidson	Chief administrative officer	1 May 2019	Other	7153580

Indirect Owners

The SEC currently registers 3 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Renaissance Health Service Corporation	Member	1 Mar 2013	Other	38-1675667
Inc Delta Dental Plan Of Michigan	Member	1 Dec 2014	75% - 100%	38-1791480
Inc Delta Dental Plan Of Ohio	Member	1 Feb 2015	25% - 50%	31-0685339

Based in Grand Rapids

The principal office where Red Cedar Investment Management, LLC performs its advisory services is located at 333 Bridge Street Nw, Grand Rapids, MI 49504, which is also the mailing address of the firm. An additional office of the firm is in Cincinnati, OH. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 616-378-6894. The normal business hours are 8:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at redcedarim.com and its LinkedIn profile.