Equitas America, LLC (Farmington Hills)

Name: Equitas America, LLC
Address: 38505 Country Club Drive, Farmington Hills, MI, 48331
Telephone: 248-848-7500

Equitas America, LLC is a large advisory firm based in Farmington Hills. It manages $141.05 million of regulatory assets for 968 client accounts. It has been registered with the SEC as an adviser since 2004 and has operated in the jurisdictions of California, Florida, Kentucky, and 10 other states.

Equitas America provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and pension consulting services. It prepares financial plans for more than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Equitas America: assets under management

The assets under management (AUM) of Equitas America, LLC is $141.05 million. The firm's AUM has grown by 22% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $45.2 million in discretionary accounts and $95.85 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $152.69 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $142.63 thousand.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Equitas America, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Equitas America, LLC

Dennis John Brown has been acting as President since 1 Oct 1995. Brian Bernard Hemker joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Clark Franklin Jr Colton	Chairman and ceo	1 Oct 1995	Other	810533
Kenneth David Warnick	Cfo, treasurer	1 Oct 1995	Other	1415675
Dennis John Brown	President	1 Oct 1995	Other	1637279
Inc. Equitas America Holding Company	Owner	1 Oct 1995	Other	38-3266479
Equitas Patronage Partnership	General partnership	1 Dec 2000	75% - 100%	38-3572766
William Edward Gregg	General counsel and chief compliance officer	1 Feb 2003	Other	1940329
Kimberly Sue Liddell Watson	Chief compliance officer	1 Feb 2006	Other	2419804
Kimberly Sue Liddell	Chief compliance officer	1 Feb 2006	Other	2419804
Brian Bernard Hemker	Director and cfo/treasurer	1 Jul 2009	Other	3096346
Brent Henry Hemker	Director	1 Jul 2009	Other	2398043
Bryce Bernard Hemker	Director	1 Jul 2009	Other	2963905
Jeffrey Bruce Shull	Director	1 Jul 2009	Other	1304702
Jason Patrick Kavanaugh	Director and ceo	1 Aug 2009	Other	2693303
John Herbert Gakenheimer	Coo	1 Aug 2009	Other	810171
Jason Patrick Kavanaugh	Ceo and president	1 Nov 2009	Other	2693303
Brian Bernard Hemker	Director, ceo, president and cfo/treasurer	1 Jun 2010	Other	3096346
Brian Bernard Hemker	Chief compliance officer	1 Sep 2010	Other	3096346

Indirect Owners

The SEC currently registers 12 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Clark Franklin Jr Colton	Director, ceo, cco	1 Dec 2000	Other	810533
Kenneth David Warnick	General partner	1 Dec 2000	Other	1415675
Robert Matthew Coseo	General partner	1 Dec 2000	Other	2028544
Llc Equitas America	General partner	1 Dec 2000	Other	39806
Chalmer J Shull Trust	General partner	1 Dec 2000	Other	trust
Frances R. Shull	General partner	1 Dec 2000	Other	xxx-xx-xxxx
Dennis John Brown	Owner	1 Dec 2000	25% - 50%	1637279
Brian Bernard Hemker	Owner	1 Dec 2000	25% - 50%	3096346
Clark Franklin Colton Jr Revocable Living Trust	Owner	1 Dec 2000	25% - 50%	27-6689955
Jr Revocable Living Trust Clark Franklin Colton	Owner	1 Dec 2000	25% - 50%	27-6689955
Jeffrey Bruce Shull	General partner	1 Mar 2007	Other	1304702
Marilyn Valeri Colton	Trustee	1 Jun 2008	25% - 50%	xxx-xx-xxxx

Based in Farmington Hills

The principal office where Equitas America, LLC performs its advisory services is located at 38505 Country Club Drive, Farmington Hills, MI 48331, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 248-848-7500 or by fax 248-848-7510. The normal business hours are 9:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at www.equitasusa.com.