Nicolet Advisory Services, LLC (Green Bay)

Name: Nicolet Advisory Services, LLC
Address: 111 N. Washington Street, Green Bay, WI, 54301
Telephone: 920-430-1400

Nicolet Advisory Services, LLC is a large advisory firm based in Green Bay. It manages $695.44 million of regulatory assets for 5,890 client accounts. It has been registered with the SEC as an adviser since 2016 and has operated in the jurisdictions of Arizona, California, Florida, and 10 other states.

Nicolet Advisory Services provides financial planning services, portfolio management for individuals and small businesses, and portfolio management for businesses and institutional clients. It prepares financial plans for approximately 2,000 clients. On top of advisory services, the firm doesn't engage in other business activities.

Nicolet Advisory Services: assets under management

The assets under management (AUM) of Nicolet Advisory Services, LLC is $695.44 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 584% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $695.44 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $118.07 thousand each.

Investments

The firm invests in investment and business development companies the most. They account for 81% of the total AUM. The second-largest asset type is exchange traded securities, which make up 10% of the firm’s portfolio. Investments in cash and cash equivalents form 7% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Nicolet Advisory Services, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Patrick Joseph Madson serves?

The firm provides services to individuals, high net worth individuals, and corporations or other businesses. The largest group of clients of Patrick Joseph Madson is individuals with 2,875 clients and $398.91 million of assets under management. Among the 10 most similar advisory firms, Nicolet Advisory Services has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $693.81 million for 3,091 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Nicolet Advisory Services doesn't advise any private funds.

Careers at Nicolet Advisory Services, LLC

The company employs 25 people that are either part- or full-time employees. 92 percent of the employees work as investment advisers or researchers. 21 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Patrick Joseph Madson has been acting as President since 1 Mar 2016. Jason Daniel Johnson has served as the Chief Investment Officer since 1 May 2016. David Andrew Loasby joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Inc. Nicolet Bankshares	Sole member	1 Mar 2016	75% - 100%	47-0871001
Patrick Joseph Madson	President	1 Mar 2016	Other	4411649
Denise Michelle Liddiard	Chief operating officer	1 Mar 2016	Other	3248719
Jason Daniel Johnson	Chief investment officer	1 May 2016	Other	5802034
Jason Johnson	Chief compliance officer	1 May 2016	Other	5802034
Ann Kuchera Lawson	Chief financial officer	1 Jun 2016	Other	2740763
David Andrew Loasby	Chief compliance officer	1 May 2017	Other	2581206

Based in Green Bay

The principal office where Nicolet Advisory Services, LLC performs its advisory services is located at 111 N. Washington Street, Green Bay, WI 54301, which is also the mailing address of the firm. An additional office of the firm is in Sister Bay, WI. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 920-430-1400 or by fax 920-617-5593. The normal business hours are 8:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at nicoletbank.com/wealth-management/.