Krasney Financial, LLC (Mendham)

Name: Krasney Financial, LLC
Address: 5 Cold Hill Road South, Mendham, NJ, 07945
Telephone: (973) 543-6660

Krasney Financial, LLC is a large advisory firm based in Mendham. It manages $673.86 million of regulatory assets for 1,787 client accounts. It has been registered with the SEC as an adviser since 2009 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 37 other states.

Krasney Financial provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and selection of other advisers. It prepares financial plans for more than 25 clients. On top of advisory services, the firm doesn't engage in other business activities.

Krasney Financial: assets under management

The assets under management (AUM) of Krasney Financial, LLC is $673.86 million. The firm's AUM has grown by 334% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $672.03 million in discretionary accounts and $1.83 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $376.49 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $915.27 thousand.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Krasney Financial, LLC for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Krasney Financial, LLC

Jonathan Selig Krasney has been acting as President since 1 Nov 1987. Stephen Edwin Tuttle has served as the Chief Investment Officer since 1 May 2007. Laura Squier joined the executive team most recently as the Chief Financial Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Jonathan Selig Krasney	President	1 Nov 1987	75% - 100%	275015
Jonathan Selig Krasney	Chief compliance officer	1 Jan 2005	75% - 100%	275015
Stephen Edwin Tuttle	Chief investment officer	1 May 2007	Other	2191394
Travis Dustin Marks	Vp, investments and client relations	1 Nov 2008	Other	5116164
Charles John Emery	Chief operations officer and chief financial officer	1 Aug 2010	Other	5919370
Christopher Anthony Cardali	Managing director, business development	1 May 2013	Other	2446728
Evgeniy Yurievich Yashin	Officer	1 Feb 2014	Other	5704938
Kenneth Matthew Etter	Officer	1 Feb 2014	Other	2729389
Jonathan Selig Krasney	Chief executive officer & chief compliance officer	1 Jan 2015	25% - 50%	275015
Evgeniy Yurievich Yashin	Director of equity research	1 Jan 2015	Other	5704938
Kenneth Matthew Etter	Managing director	1 Jan 2015	Other	2729389
Susan Irene Grant	Chief compliance officer	1 Jun 2015	Other	1438692
Laura Squier	Chief financial officer	1 Sep 2015	Other	6608085

Based in Mendham

The principal office where Krasney Financial, LLC performs its advisory services is located at 5 Cold Hill Road South, Mendham, NJ 07945, which is also the mailing address of the firm. An additional office of the firm is in Estero, FL. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (973) 543-6660 or by fax (973) 543-9033. The normal business hours are 8:30 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at krasneyfinancial.com.