Capital Directions, LLC (Atlanta)

Name: Capital Directions, LLC
Address: 400 Northridge Road, Atlanta, GA, 30350
Telephone: 404-237-8881

Capital Directions, LLC is a large advisory firm based in Atlanta. It manages $2.19 billion of regulatory assets for 1,404 client accounts. It has been registered with the SEC as an adviser since 2010 and has operated in the jurisdictions of Alabama, Arizona, California, and 13 other states.

Capital Directions provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, and educational seminars and workshops. It prepares financial plans for more than 50 clients. On top of advisory services, the firm doesn't engage in other business activities.

Capital Directions: assets under management

The assets under management (AUM) of Capital Directions, LLC is $2.19 billion. The firm's AUM has grown by 165% since the beginning of its operation, and $678.13 thousand of the total AUM is attributable to clients outside of the United States.

The firm manages $1.59 billion in discretionary accounts and $594.42 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.4 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $2.23 million.

Capital Directions has custody of $542.75 million in cash and securities for 540 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 93% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 3% of the firm’s portfolio. Investments in state and local bonds form 3% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Capital Directions, LLC for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Capital Directions serves?

The firm provides services to individuals, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Capital Directions is high net worth individuals with 338 clients and $1.34 billion of assets under management. Among the 11 most similar advisory firms, Capital Directions has the 3rd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $2.19 billion for 1,316 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Capital Directions doesn't advise any private funds.

Careers at Capital Directions, LLC

The company employs 17 people that are either part- or full-time employees. 47 percent of the employees work as investment advisers or researchers. 8 employees are registered as investment adviser representatives with the state securities authorities.

There are 2 people with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Dennis Wayne Covington	Managing principal/member, chief compliance officer	1 Nov 2004	50% - 75%	2604616
Jack Jetton Calhoun	Managing principal/member	1 Nov 2004	75% - 100%	2319112
Nathan Scott Pritchard	Managing director, advisors access	1 Jan 2011	Other	5109996
Terrence Patrick Hartigan	Prinicpal	1 Jan 2013	Other	2946017
John Lile Williams	Minority owner	1 Oct 2018	Other	3227126

Based in Atlanta

The principal office where Capital Directions, LLC performs its advisory services is located at 400 Northridge Road, Atlanta, GA 30350, which is also the mailing address of the firm. An additional office of the firm is in Alpharetta, GA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 404-237-8881 or by fax 404-237-9652. The normal business hours are 8:30 am - 5:00 pm (4pm on friday) on Monday - Friday. You can find more information about the New York firm at capdir.com.