Novapoint Capital LLC (Atlanta)

Name: Novapoint Capital LLC
Address: 1170 Peachtree St Ne, Atlanta, GA, 30309
Telephone: 4044457885

Novapoint Capital LLC is a large advisory firm based in Atlanta. It manages $122.32 million of regulatory assets for 242 client accounts. It has been registered with the SEC as an adviser since 2019 and has operated in the jurisdictions of Georgia and Texas.

Novapoint Capital provides financial planning services, portfolio management for individuals and small businesses, and portfolio management for businesses and institutional clients. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Novapoint Capital: assets under management

The assets under management (AUM) of Novapoint Capital LLC is $122.32 million. The company doesn't manage any assets belonging to foreign clients.

The firm manages $120.29 million in discretionary accounts and $2.03 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $501.19 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $1.02 million.

Investments

The firm invests in exchange traded securities the most. They account for 84% of the total AUM. The second-largest asset type is state and local bonds, which make up 9% of the firm’s portfolio. Investments in investment and business development companies form 3% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Novapoint Capital LLC for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Novapoint Capital serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, pooled investment vehicles, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Novapoint Capital is high net worth individuals with 45 clients and $64.76 million of assets under management. Among the 10 most similar advisory firms, Novapoint Capital has the 5th lowest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $122.32 million for 143 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Novapoint Capital doesn't advise any private funds.

Careers at Novapoint Capital LLC

The company employs 4 people that are either part- or full-time employees. 75 percent of the employees work as investment advisers or researchers. 4 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Joseph Michael Sroka has served as the Chief Investment Officer since 1 Jan 2015. Alan John Conner joined the executive team most recently as the President / Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Alan John Conner	President / chief compliance officer	1 Jan 2015	50% - 75%	1989011
Joseph Michael Sroka	Chief investment officer	1 Jan 2015	50% - 75%	2281069

Based in Atlanta

The principal office where Novapoint Capital LLC performs its advisory services is located at 1170 Peachtree St Ne, Atlanta, GA 30309, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 4044457885 or by fax 877-535-2430. The normal business hours are 9am - 4pm on Monday - Friday. You can find more information about the New York firm at novapointcapital.com.