Lucia Wealth Services 13F annual report

Lucia Wealth Services is an investment fund managing more than $371 million ran by Viktoria Palermo. There are currently 143 companies in Mrs. Palermo’s portfolio. The largest investments include Johnson & Johnson and Microsoft, together worth $47.3 million.

Limited to 30 biggest holdings

$371 million Assets Under Management (AUM)

As of 7th October 2020, Lucia Wealth Services’s top holding is 183,098 shares of Johnson & Johnson currently worth over $25.7 million and making up 6.9% of the portfolio value. Relative to the number of outstanding shares of Johnson & Johnson, Lucia Wealth Services owns more than approximately 0.1% of the company. In addition, the fund holds 105,748 shares of Microsoft worth $21.5 million, whose value grew 28.3% in the past six months. The third-largest holding is Apple worth $19.9 million and the next is Broadridge Finl Solutions In worth $19.4 million, with 153,344 shares owned.

Currently, Lucia Wealth Services's portfolio is worth at least $371 million. The total portfolio value may be much higher due to cash assets that are not publicly disclosed such as fixed income, real estate, or cash equivalents.

Careers at Lucia Wealth Services

The Lucia Wealth Services office and employees reside in San Diego, California. According to the last 13-F report filed with the SEC, Viktoria Palermo serves as the Chief Compliance Officer at Lucia Wealth Services.

Recent trades

In the most recent 13F filing, Lucia Wealth Services revealed that it had opened a new position in Kellogg Co and bought 161,520 shares worth $10.7 million. This means they effectively own approximately 0.1% of the company. Kellogg Co makes up 19.0% of the fund's Consumer Staples sector allocation and has grown its share price by 7.1% in the past year.

The investment fund also strengthened its position in Johnson & Johnson by buying 22,564 additional shares. This makes their stake in Johnson & Johnson total 183,098 shares worth $25.7 million. Johnson & Johnson soared 13.5% in the past year.

On the other hand, there are companies that Lucia Wealth Services is getting rid of from its portfolio. Lucia Wealth Services closed its position in Kraneshares Tr on 29th July 2020. It sold the previously owned 213,782 shares for $9.68 million. Viktoria Palermo also disclosed a decreased stake in Viacomcbs Inc by approximately 0.1%. This leaves the value of the investment at $15.8 million and 675,509 shares.

One of the average hedge funds

The two most similar investment funds to Lucia Wealth Services are Institutional Venture Management Xvi and Community Bank System, Inc. They manage $371 million and $371 million respectively.


Viktoria Palermo investment strategy

Lucia Wealth Services’s portfolio is diversified across 13 sectors. Currently, their heaviest sector is Consumer Staples — making up 15.1% of the total portfolio value. The fund focuses on investments in the United States as 50.3% of the portfolio companies are based in the United States.

The majority of the companies in the fund’s portfolio are large-cap stocks. Stocks with a size of more than $10 billion in market cap make up 50% of the total holdings value. On the other hand, small-cap stocks make up only 2.1% of the portfolio. The average market cap of the portfolio companies is close to $184 billion.

The complete list of Lucia Wealth Services trades based on 13F SEC filings

These positions were updated on July 29th based on the fund’s latest 13F filing. Quickly find out what the most recently closed or increased positions are.

Security Shares Owned Value Allocation
Johnson & Johnson
14.06%
183,098
$25,749,000 6.94%
Microsoft Corp.
9.98%
105,748
$21,521,000 5.80%
Apple, Inc.
13.43%
54,669
$19,943,000 5.37%
Broadridge Finl Solutions In
13.29%
153,344
$19,350,000 5.21%
Merck & Co., Inc.
11.00%
205,702
$15,907,000 4.29%
Viacomcbs Inc
2.69%
675,509
$15,753,000 4.24%
Kimberly-Clark Corp.
14.06%
107,741
$15,229,000 4.10%
First Tr Exch Traded Fd Iii
11.04%
560,141
$14,239,000 3.84%
Alphabet, Inc.
14.43%
9,918
$14,020,000 3.78%
The Hershey Co.
17.77%
93,967
$12,180,000 3.28%
Automatic Data Processing In
6.22%
75,891
$11,299,000 3.04%
The Clorox Co.
8.36%
48,809
$10,707,000 2.88%
Kellogg Co.
Opened
161,520
$10,670,000 2.87%
Kraneshares Tr
Closed
213,782
$9,678,000
International Business Machs
13.20%
69,635
$8,410,000 2.27%
Invesco Actively Managed Etf
0.50%
321,850
$7,921,000 2.13%
Spdr Ser Tr
54.38%
878,534
$33,987,000 9.16%
McCormick & Co., Inc.
10.56%
34,630
$6,213,000 1.67%
Ssga Active Etf Tr
142.58%
135,339
$8,399,000 2.26%
Vanguard Index Fds
5.79%
28,773
$4,828,000 1.30%
First Tr Value Line Divid In
45.11%
103,665
$3,143,000 0.85%
First Tr Exchange-traded Fd
91.74%
115,714
$4,191,000 1.13%
First Tr Exchange Traded Fd
Opened
40,474
$3,015,000 0.81%
First Trust Lrgcp Gwt Alphad
128.06%
38,479
$2,948,000 0.79%
Spdr Index Shs Fds
76.29%
192,825
$5,804,000 1.56%
Crown Castle Intl Corp New
17.11%
15,362
$2,571,000 0.69%
First Tr Exchange-traded Alp
284.24%
59,134
$2,508,000 0.68%
Ishares Tr
Closed
103,085
$3,562,000
Vanguard Specialized Funds
7.61%
20,270
$2,375,000 0.64%
Spdr Ser Tr
Closed
96,111
$3,313,000
Spdr S&p 500 Etf Tr
9.48%
6,076
$1,874,000 0.50%
Bristol Myers Squibb Co.
1.91%
31,788
$1,869,000 0.50%
Adobe, Inc.
15.77%
4,288
$1,867,000 0.50%
CyberArk Software Ltd.
2.14%
17,161
$1,704,000 0.46%
Reality Shs Etf Tr
Closed
105,400
$2,448,000
ICON plc
16.29%
9,601
$1,617,000 0.44%
Applied Matls Inc
4.90%
26,481
$1,601,000 0.43%
Take-two Interactive Softwar
3.17%
11,382
$1,589,000 0.43%
Facebook, Inc.
13.87%
6,828
$1,550,000 0.42%
Berkshire Hathaway Inc.
17.59%
8,570
$2,866,000 0.77%
Ishares Inc
Closed
44,483
$1,528,000
PayPal Holdings, Inc.
6.24%
8,356
$1,456,000 0.39%
salesforce.com, inc.
16.09%
7,525
$1,410,000 0.38%
Lowes Cos Inc
5.87%
9,522
$1,287,000 0.35%
Akamai Technologies, Inc.
7.37%
11,113
$1,190,000 0.32%
Zynga, Inc.
10.22%
121,840
$1,162,000 0.31%
Alibaba Group Hldg Ltd
24.77%
5,364
$1,157,000 0.31%
Accenture Plc Ireland
0.09%
5,305
$1,139,000 0.31%
Incyte Corp.
17.08%
10,836
$1,127,000 0.30%
Vertex Pharmaceuticals, Inc.
1.47%
3,794
$1,101,000 0.30%
Cerner Corp.
5.05%
15,851
$1,087,000 0.29%
AbbVie, Inc.
8.01%
10,999
$1,080,000 0.29%
United Parcel Service, Inc.
1.47%
9,395
$1,045,000 0.28%
Fiserv, Inc.
34.00%
10,286
$1,004,000 0.27%
IQVIA Holdings, Inc.
12.12%
6,947
$986,000 0.27%
Yandex N V
0.40%
19,609
$981,000 0.26%
Chubb Limited
Opened
7,692
$974,000 0.26%
Medtronic Plc
55.70%
10,194
$935,000 0.25%
The Home Depot, Inc.
8.72%
3,655
$916,000 0.25%
lululemon athletica, Inc.
6.94%
2,929
$914,000 0.25%
Novo-nordisk A S
Opened
13,888
$909,000 0.24%
Lockheed Martin Corp.
9.50%
2,487
$908,000 0.24%
Aon Plc
Opened
4,675
$900,000 0.24%
HUYA, Inc.
Closed
51,955
$881,000
Intel Corp.
24.19%
14,628
$875,000 0.24%
S&P Global, Inc.
2.95%
2,563
$844,000 0.23%
Ishares Tr
75.23%
27,395
$2,013,000 0.54%
Schwab Strategic Tr
Closed
14,344
$825,000
Abbott Labs
4.43%
8,932
$817,000 0.22%
Goldman Sachs Etf Tr
No change
12,880
$806,000 0.22%
Comcast Corp New
2.59%
20,394
$795,000 0.21%
Disney Walt Co
33.55%
6,850
$764,000 0.21%
Principal Financial Group In
3.02%
18,058
$750,000 0.20%
First Tr Exchange Traded Alp
Closed
47,105
$1,161,000
Amazon.com, Inc.
0.37%
268
$739,000 0.20%
NetEase, Inc.
7.53%
1,706
$733,000 0.20%
Texas Instrs Inc
Closed
7,327
$732,000
Intercontinental Exchange In
2.02%
7,969
$730,000 0.20%
Aflac, Inc.
1.41%
20,190
$727,000 0.20%
Skyworks Solutions, Inc.
10.66%
5,464
$699,000 0.19%
Analog Devices, Inc.
Opened
5,692
$698,000 0.19%
Digital Rlty Tr Inc
1.38%
4,858
$690,000 0.19%
KKR & Co., Inc.
2.36%
22,062
$681,000 0.18%
Intuit, Inc.
4.69%
2,296
$680,000 0.18%
Target Corp.
7.83%
5,648
$677,000 0.18%
The TJX Cos., Inc.
4.24%
13,052
$660,000 0.18%
Broadcom, Inc.
23.90%
2,035
$642,000 0.17%
Select Sector Spdr Tr
0.96%
21,121
$1,381,000 0.37%
Northrop Grumman Corp.
1.52%
2,070
$636,000 0.17%
Chipotle Mexican Grill, Inc.
18.72%
573
$603,000 0.16%
Aon Plc
Closed
3,475
$574,000
NextEra Energy, Inc.
1.39%
2,345
$563,000 0.15%
Visa, Inc.
No change
2,916
$563,000 0.15%
QUALCOMM, Inc.
1.27%
5,029
$459,000 0.12%
Vaneck Vectors Etf Tr
Closed
26,972
$445,000
Union Pac Corp
2.12%
2,406
$407,000 0.11%
Vanguard Tax-managed Fds
3.26%
10,322
$400,000 0.11%
Honeywell International, Inc.
2.93%
2,672
$386,000 0.10%
The Coca-Cola Co.
2.27%
8,612
$385,000 0.10%
Global X Fds
Closed
110,629
$348,000
Wisdomtree Tr
No change
11,400
$323,000 0.09%
Vanguard Scottsdale Fds
85.91%
12,283
$833,000 0.22%
Lilly Eli & Co
0.11%
1,871
$307,000 0.08%
Exxon Mobil Corp.
No change
6,434
$288,000 0.08%
United Technologies Corp
Closed
2,968
$280,000
Vanguard Intl Equity Index F
3.04%
6,528
$259,000 0.07%
Cisco Sys Inc
35.12%
5,009
$234,000 0.06%
Schwab Strategic Tr
Opened
3,026
$224,000 0.06%
JPMorgan Chase & Co.
11.91%
2,245
$211,000 0.06%
Raytheon Technologies Corp.
Opened
3,262
$201,000 0.05%
UnitedHealth Group, Inc.
3.06%
666
$196,000 0.05%
Ulta Beauty, Inc.
Opened
845
$172,000 0.05%
Starbucks Corp.
43.04%
2,303
$169,000 0.05%
SciPlay Corporation
2.35%
10,988
$163,000 0.04%
FS KKR Capital Corp.
Opened
11,504
$161,000 0.04%
Mcdonalds Corp
32.52%
819
$151,000 0.04%
Spdr Gold Tr
10.31%
870
$146,000 0.04%
Amgen, Inc.
Opened
587
$138,000 0.04%
FS KKR Capital Corp.
Closed
45,037
$135,000
Wells Fargo Co New
No change
4,784
$122,000 0.03%
Chevron Corp.
8.79%
1,362
$122,000 0.03%
Pfizer Inc.
No change
3,221
$105,000 0.03%
Vanguard Charlotte Fds
8.97%
1,689
$98,000 0.03%
Goldman Sachs BDC, Inc.
No change
6,000
$97,000 0.03%
Flexshares Tr
No change
2,300
$97,000 0.03%
Sempra Energy
32.95%
815
$96,000 0.03%
AT&T, Inc.
9.05%
3,016
$91,000 0.02%
Verizon Communications, Inc.
5.93%
1,644
$91,000 0.02%
Walmart, Inc.
14.62%
745
$89,000 0.02%
Wp Carey Inc
20.49%
1,242
$84,000 0.02%
Ventas, Inc.
Opened
2,200
$81,000 0.02%
The Boeing Co.
0.52%
383
$70,000 0.02%
3M Co.
No change
417
$65,000 0.02%
Realty Income Corp.
No change
1,070
$64,000 0.02%
Preferred Apt Cmntys Inc
No change
8,090
$61,000 0.02%
American Fin Tr Inc
37.42%
7,591
$60,000 0.02%
Nuveen Pfd & Incm Securties
No change
7,000
$59,000 0.02%
Costco Whsl Corp New
No change
174
$53,000 0.01%
Altria Group, Inc.
23.88%
1,275
$50,000 0.01%
Invesco Exch Traded Fd Tr Ii
No change
3,500
$49,000 0.01%
Liberty All Star Equity Fd
No change
8,635
$49,000 0.01%
The Southern Co.
No change
910
$47,000 0.01%
American Elec Pwr Co Inc
No change
509
$41,000 0.01%
Vanguard Whitehall Fds
208.82%
525
$41,000 0.01%
Global Net Lease, Inc.
No change
1,959
$33,000 0.01%
Netflix, Inc.
Closed
85
$32,000
Xilinx, Inc.
Closed
400
$31,000
Pepsico Inc
41.06%
211
$28,000 0.01%
Procter And Gamble Co
No change
236
$28,000 0.01%
Ishares Gold Trust
98.94%
1,262
$21,000 0.01%
NVIDIA Corp.
Opened
47
$18,000 0.00%
GlaxoSmithKline Plc
No change
386
$16,000 0.00%
Molson Coors Beverage Co.
19.49%
413
$14,000 0.00%
Ecolab, Inc.
Opened
65
$13,000 0.00%
Healthcare Tr Amer Inc
Closed
500
$12,000
Ishares Silver Tr
41.97%
553
$9,000 0.00%
Rockwell Automation, Inc.
No change
36
$8,000 0.00%
Colony Cr Real Estate Inc
No change
852
$6,000 0.00%
Alps Etf Tr
Closed
1,663
$6,000
Nuveen Ca Qualty Mun Income
No change
205
$3,000 0.00%
General Electric Co.
No change
410
$3,000 0.00%
VEREIT, Inc.
Closed
415
$2,000
No transactions found
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